Social Media Marketing Professional Award
Specialization

Social Media Marketing

Analytic strategy for engagement

Enroll in Specialization View Individual Courses

Specialization Description

Rev up your social media strategy

This is a quick, deep dive into the social media marketer toolbox. Students learn key digital technologies and tools to compete for customers in the digital economy, broaden their online audience, and leverage social media to create measurable business results. Explore how key social media channels, branded communities, blogs, video, and messenger apps fit into B2B and B2C marketing strategies and create a social media marketing plan grounded in analytics. You will learn the best practices of online market research and sponsored content campaigns and understand how social media can add value to particular job functions to exceed performance goals.

Specialization in Social Media Marketing program objectives

  • Know your audience
  • Understand the strengths of major social media channels
  • Develop your own social media campaigns.
  • Manage, monitor and analyze your social media presence.

Estimated Cost: $2,700 (you pay only for courses you enroll in)
Required Credits: Total Required: 3 courses (6 units)
Duration: A student can complete this specialization in 6–9 months.

Courses

1. Required Courses

Units: 2.0
Start / End date
Cost
Instructor
Location
Section ID

03-25-2020 to 04-29-2020
650
MKTG.X416.(6)
Classes are mostly held on Wednesdays at 06:00PM. See complete schedule here.
Units: 2.0
Start / End date
Cost
Instructor
Location
Section ID

02-15-2020 to 03-21-2020
650
MKTG.X415.(8)
Classes are mostly held on Saturdays at 09:00AM. See complete schedule here.

2. Capstone Course

Units: 2.0
Start / End date
Cost
Instructor
Location
Section ID

05-06-2020 to 06-10-2020
700
MKTG.X490.(5)
Classes are mostly held on Wednesdays at 06:00PM. See complete schedule here.

3. Enroll in the Specialization Completion Fee to request your Specialization once all other requirements have been met.

Start / End date
Cost
Instructor
Location
Section ID

None
50

TBD

O-CE0505.(002)

Requisite Knowledge

Please review course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

Specialization Inquiry Form

Contact Us
Speak to a student services representative.

Call (408) 861-3860

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