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Social Media Marketing Professional Award

Social Media Marketing

Analytic strategy for engagement

Establish Candidacy View Individual Courses

Specialization Description

Rev up your social media strategy

This is a quick, deep dive into the social media marketer toolbox. Students learn key digital technologies and tools to compete for customers in the digital economy, broaden their online audience, and leverage social media to create measurable business results. Explore how key social media channels, branded communities, blogs, video, and messenger apps fit into B2B and B2C marketing strategies and create a social media marketing plan grounded in analytics. You will learn the best practices of online market research and sponsored content campaigns and understand how social media can add value to particular job functions to exceed performance goals.

Specialization in Social Media Marketing program objectives

  • Know your audience
  • Understand the strengths of major social media channels
  • Develop your own social media campaigns.
  • Manage, monitor and analyze your social media presence.

Estimated Cost (You pay only for courses you enroll in): $2,700
Required Credits: Total Required: 3 courses (6 units)
Duration: A student can complete this specialization in 6–9 months.


1. Required Course(s):

Units: 2.0

03-30-2022 to 05-04-2022
Santa Clara / Remote
See complete class schedule here.
Units: 2.0

02-12-2022 to 03-26-2022
Santa Clara / Remote
See complete class schedule here.

2. Capstone Course:

Units: 2.0

05-11-2022 to 06-15-2022
Santa Clara / Remote
See complete class schedule here.

3. Completion Review:

Specialization Inquiry Form

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Requisite Knowledge

Please review course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

Establish Candidacy

Establish candidacy in a certificate or specialization

Once you create your student account, you can establish candidacy in a certificate or specialization program any time during your studies.

The benefits of enrolling early
  • Lock in your certificate requirements.This means that even if program requirements change, the requirements to complete your certificate will remain the same for you
  • Receive program updates
  • Set your intention
  • It’s free

To complete a program, you must enroll in the certificate program before enrolling in the Certificate Completion Review.

You have five years to complete all necessary courses in a certificate program or three years to finish up a specialization program.

All the necessary units in a certificate must be completed within this window.* The clock begins on the first day of your first course in the certificate program. For example, if you started a course on Sept. 5, 2017, you would have to complete all of the required units in this certificate by Sept. 4, 2022.


Enrolling in a certificate program does not trigger the beginning of the five-year window. It begins the first day of the first course that applies to a certificate program. The Certificate Completion Review process does not have to occur within the five-year timeframe.

For more information: How do I get my certificate or specialization?

* Students participating in a special program, such as workforce, international, Personal Financial Planning, or curriculum partner programs (Udacity, Microfacturing Institutes) may have a shorter completion requirement.

Establish Candidacy