THOMAS P. MOYER, M.B.A., a delivery manager in the social media department for Genentech, is a digital marketing professional with more than 10 years’ experience with top Fortune 500 brands. His career experience includes stints with Dentsu Aegis Network - Empower Media Team, M&C Saatchi Mobile, T3, The Think Tank, Kenshoo, Mediaplex (a division of ValueClick), and Microsoft. He’s also an acting advisory with CooMo, a travel startup. He writes articles about the digital marketing and is a frequent keynote presenter at trade conferences.