Course

Application of Social Media for Business Growth


This course builds on top of the courses "Fundamentals, Social Media Marketing" and "Advanced Social Media Marketing: A Practical Approach for Business," enabling students to apply the range of their newly acquired social media and marketing skills in a simulated real world environment. Students will expand upon the social media marketing strategies they have created during the "Advanced Social Media Marketing: A Practical Approach for Business" course, adding the depth required to succeed in a Silicon Valley work environment.

Emphasis is placed on creating a social media campaign that:

  • Teaches students to support all of their decisions with facts
  • Acknowledges the reality of often limited resources and competing priorities
  • Presents a clear assessment of the best marketing mix without a bias for social media
  • Demonstrates the application of cutting-edge social media tools, techniques and concepts
  • Gives students the opportunity to present and defend their ideas in front of a Silicon Valley employer
  • The course will further hone students’ social media marketing proficiency by introducing concepts like cross-platform campaigns, programmatic marketing, as well as the application of social media management tools for teams.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Allocate resources to each step of your project
  • Assign objectives, metrics, and tools to each channel
  • Create highly targeted ads using advertising networks and platforms
  • Conduct additional market research to validate your social strategies
  • Evaluate the practicality of marketing automation and analytics tools for your project, in the areas of planning, execution, decision-making, monitoring, and reporting
  • Apply best practices for cross-platform campaigns across different devices
  • Expand your target audience personas
  • Create a professional looking project presentation

It is recommended that students have a marketing background, or take "Principles of Marketing" prior to enrolling in this course.

Prerequisite(s):



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Ask us any questions you may have about this course.

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu