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Brand • Logo • Guidelines

UCSC Silicon Valley Professional Education, also known as UCSC Extension, is the leading accredited provider of professional certificates in the Silicon Valley region. Our industry experts provide practical skills in high-demand fields and networking opportunities to professionals at every stage of their careers.
 

 

Our Logo

 
Click image or link to download
 

UCSC Logo space

  • To ensure legibility and recognizability, our logo must have a minimum space around it.
  • In most cases, the logo should be of equal prominence to any other brands with which it is shown.
  • Allow for adequate space around the logo when used in conjunction with other identifiers.
  • Do not place other identifiers closer than the equivalent of the width of 1/2 the logo
  • Minimum size for print: 1.5 inches wide
  • Minimum size for online usage: 60 pixels tall
 

 

Colors

UCSC Blue HEX #003c6c

Primary Blue

Coated—PMS:  541C | CMYK: 100C 57M 0Y 38K

UnCoated—PMS: 2945U | CMYK: 100C 45M 0Y 14K | RGB: R0 G60 B108 | HEX: #003c6c

UCSC Yellow HEX #fdc700

Primary Yellow

Coated—PMS:  116 | CMYK: 0C 16M 100Y 0K

UnCoated—PMS: 109U | CMYK: 0C 10M 100Y 0K | RGB: R253 G199 B0 | HEX: #fdc700

Our Editorial Style Guide

Primarily we follow the Associated Press style and we refer you to the UC Santa Cruz Editorial Style page for further detail.

 

 

Spelling & Phrasing

  • UCSC Silicon Valley Professional Education on the first mention.
  • University of California, Santa Cruz - Silicon Valley Professional Education is preferable for international reference.
  • UCSC Silicon Valley Extension
  • UCSC Silicon Valley Campus is a broader term referring to the facility itself and includes several UC Santa Cruz engineering master’s programs that are not part of Extension.
  • the professional education arm of UC Santa Cruz

Note: The letters of the acronym “UCSC” are easily transposed and confused with other institutions. Also “University of California, Santa Cruz,” is sometimes erroneously truncated incorrectly to “University of Santa Cruz.” Please use “UC Santa Cruz in this instance.”

 

 

Font

Roboto Family (Free Digital Font)*

  • Roboto Condensed Light: Main Web Font
  • Roboto Condensed Bold: Course Titles due to length
  • Roboto Black: Bold Statements | limited usage
 

 

Accreditation

As a division of the University of California, Santa Cruz, UCSC Silicon Valley Extension is certified by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).