Course

Social Media Marketing Fundamentals


The contemporary marketing toolset has expanded dramatically with the mainstreaming of digital technologies, bringing social media skills into high demand for marketers and professionals in many other careers. Students in this course focus on digital technologies and the tools used to compete for customers in the digital economy. You will gain an understanding of key social media channels—Facebook, LinkedIn, Twitter—as well as branded communities, Google+, blogs, and video and learn how they fit into B2B and B2C marketing strategies. Explore how messenger apps have unalterably affected marketing, and practice online market research fundamentals and sponsored content campaigns. Emphasis is placed on best practices and on conveying an understanding of how you can leverage social media to create measurable business results. You will create a basic social media marketing plan and understand how it adds value to particular job functions so you can exceed performance goals.

A background in marketing is recommended for this course—preferably Implementing Winning Marketing Strategies or Principles of Marketing.

Note(s): MCLE--Minimum Continuing Legal Education State Board of CA, 19.25 hours.

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Location Cost Instructor
02-15-2020 to 03-21-2020 2.0 CLASSROOM $650

Thomas Moyer

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Schedule

Date: Start Time: End Time: Meeting Type: Location:
Sat, 02-15-2020 9:00 a.m. 12:00 p.m. Classroom with Online Materials SANTA CLARA
Sat, 02-22-2020 9:00 a.m. 12:00 p.m. Classroom with Online Materials SANTA CLARA
Sat, 02-29-2020 9:00 a.m. 12:00 p.m. Classroom with Online Materials SANTA CLARA
Sat, 03-07-2020 9:00 a.m. 12:00 p.m. Classroom with Online Materials SANTA CLARA
Sat, 03-14-2020 9:00 a.m. 12:00 p.m. Classroom with Online Materials SANTA CLARA
Sat, 03-21-2020 9:00 a.m. 12:00 p.m. Classroom with Online Materials SANTA CLARA

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