Instructor

Robert M Durstenfeld LinkedIn

ROBERT (BOB) DURSTENFELD, MA, is a professional technology communicator experienced in brand marketing, public relations, analyst relations, corporate marketing, and product marketing. He’s launched more than a dozen products in Silicon Valley and published more than 40 articles on subjects ranging from test engineering and wireless sensor networks to hazardous chemical exposure. Most recently he was senior marketing advisor for EFabless.com, a semiconductor startup. He believes that tone and voice matter, even in technology communications and content development. He has been a member of the San Francisco Public Relations Round Table, the ANA Business Marketing of Northern California, and the National Investor Relations Institute. When not working he tends his high-density fruit orchard. Durstenfeld has a bachelor’s of science in Electrical Engineering from UC Los Angeles, a master’s degree in International Marketing and Engineering Management from Santa Clara University, and a post graduate certificate in Market Leadership from Harvard Business School.

CRM: Customer Relationship Management, Fundamentals