25% off all 2020 Summer Courses
Discount applies to courses starting before September 1. Not applicable toward Legal or Paralegal Studies courses.
Coronavirus (COVID-19) Update
All summer & fall classes are offered remotely—either live-online with an instructor, entirely self-paced, or in a blended online format. Please check our coronavirus update page for our latest announcements.
Implementing Marketing and Sales Strategies
In this introductory course students gain an integrated view of marketing and sales strategies by studying the concepts, framework, and techniques behind great strategic decisions. Learn how firms establish sustainable competitive advantages and develop customer strategies amid risk and uncertainty. You will see how to develop cohesive marketing and sales strategies to support revenue generation. Investigate key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity, and pace of selling.
At the conclusion of the course, you should be able to:
- Describe corporate and business strategies
- Develop sustained competitive advantages
- Apply selling strategies to systematically convert prospects into customers
- Maintain customer relationships to maximize long-term profitability
Sections Open for Enrollment:
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Tue, 10-20-2020||6:00 p.m.||9:30 p.m.||Live-Online||ONLINE|
|Tue, 10-27-2020||6:00 p.m.||9:30 p.m.||Live-Online||ONLINE|
|Tue, 11-03-2020||6:00 p.m.||9:30 p.m.||Live-Online||ONLINE|
|Tue, 11-10-2020||6:00 p.m.||9:30 p.m.||Live-Online||ONLINE|
|Tue, 11-17-2020||6:00 p.m.||9:30 p.m.||Live-Online||ONLINE|
|Tue, 11-24-2020||6:00 p.m.||9:30 p.m.||Live-Online||ONLINE|
Ask us any questions you may have about this course.