Course

Implementing Marketing and Sales Strategies


In this introductory course students gain an integrated view of marketing and sales strategies by studying the concepts, framework, and techniques behind great strategic decisions. Learn how firms establish sustainable competitive advantages and develop customer strategies amid risk and uncertainty. You will see how to develop cohesive marketing and sales strategies to support revenue generation. Investigate key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity, and pace of selling.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Describe corporate and business strategies
  • Develop sustained competitive advantages
  • Apply selling strategies to systematically convert prospects into customers
  • Maintain customer relationships to maximize long-term profitability

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Meeting Type Cost Instructor
02-23-2021 to 03-30-2021 2.0 Live-Online $700

Ly-Huong T Pham

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Tue, 02-23-2021 5:30 p.m. 9:30 p.m. Live-Online ONLINE
Tue, 03-09-2021 5:30 p.m. 9:30 p.m. Live-Online ONLINE
Tue, 03-16-2021 5:30 p.m. 9:30 p.m. Live-Online ONLINE
Tue, 03-23-2021 5:30 p.m. 9:30 p.m. Live-Online ONLINE
Tue, 03-30-2021 5:30 p.m. 9:30 p.m. Live-Online ONLINE

Course Inquiry

Ask us any questions you may have about this course.

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu