Building Closed Memorial Day Weekend
The Silicon Valley Campus is closed Saturday, May 27 through Monday, May 29, 2023, in honor of Memorial Day. We will reopen for classes on Tuesday.
In this introductory course students gain an integrated view of marketing and sales strategies by studying the concepts, framework, and techniques behind great strategic decisions. Learn how firms establish sustainable competitive advantages and develop customer strategies amid risk and uncertainty. You will see how to develop cohesive marketing and sales strategies to support revenue generation. Investigate key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity, and pace of selling.
At the conclusion of the course, you should be able to
- Describe corporate and business strategies
- Develop sustained competitive advantages
- Apply selling strategies to systematically convert prospects into customers
- Maintain customer relationships to maximize long-term profitability
There are no prior course requirements. However, it would be helpful if students have some marketing related experience or have taken a course such as "Principles of Marketing."
- Save Your Seat
Help us confirm course scheduling. Enroll at least seven days before your course starts.
- Accessing Canvas
Learn more about gaining access to your course on Canvas in our FAQ section.
Accessibility and Accommodation
For accessibility questions or to request an accommodation, please visit Access for Students with Disabilities or email the Extension registrar.
Finance Your Education
Here are ways to pay for your education.
Sections Open for Enrollment:
|Start / End Date||Quarter Units||Cost||Instructor|
|10-10-2023 to 11-07-2023||2.0||$700||Schedule||Enroll|
Final Date To Enroll: 10-10-2023
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Tue, 10-10-2023||5:30 p.m.||9:30 p.m.||Flexible||SANTA CLARA / REMOTE|
|Tue, 10-17-2023||5:30 p.m.||9:30 p.m.||Flexible||SANTA CLARA / REMOTE|
|Tue, 10-24-2023||5:30 p.m.||9:30 p.m.||Flexible||SANTA CLARA / REMOTE|
|Tue, 10-31-2023||5:30 p.m.||9:30 p.m.||Flexible||SANTA CLARA / REMOTE|
|Tue, 11-07-2023||5:30 p.m.||9:30 p.m.||Flexible||SANTA CLARA / REMOTE|