Course

Web and Mobile Analytics


With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Define metrics that help capture customer experience in Web and mobile environments
  • Learn how to work with big customer profiling data using cutting edge machine learning turn-key solutions (R packages, Python libraries - no programming needed)
  • Use tools such as Google Analytics, Tableau, Gephi, and others to derive patterns and predict possible outcomes
  • Create reports and infographics that help understand micro and macro levers that can be used to iteratively improve your marketing campaign

Prerequisite(s):




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Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu