Course

Web and Mobile Analytics


With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Define metrics that help capture customer experience in Web and mobile environments
  • Learn how to work with big customer profiling data using cutting edge machine learning turn-key solutions (R packages, Python libraries - no programming needed)
  • Use tools such as Google Analytics, Tableau, Gephi, and others to derive patterns and predict possible outcomes
  • Create reports and infographics that help understand micro and macro levers that can be used to iteratively improve your marketing campaign

Prerequisite(s):




Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Location Cost Instructor
08-22-2020 to 08-29-2020 1.5 ONLINE $487
reg $650

Assimakis (Mike) Tzamaloukas

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Sat, 08-22-2020 9:00 a.m. 5:00 p.m. Live-Online ONLINE
Sat, 08-29-2020 9:00 a.m. 5:00 p.m. Live-Online ONLINE

Course Inquiry

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