Building Closed Memorial Day Weekend
The Silicon Valley Campus is closed Saturday, May 27 through Monday, May 29, 2023, in honor of Memorial Day. We will reopen for classes on Tuesday.
With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.
At the conclusion of the course, you should be able to
- Define metrics that help capture customer experience in Web and mobile environments
- Learn how to work with big customer profiling data using cutting edge machine learning turn-key solutions (R packages, Python libraries - no programming needed)
- Use tools such as Google Analytics, Tableau, Gephi, and others to derive patterns and predict possible outcomes
- Create reports and infographics that help understand micro and macro levers that can be used to iteratively improve your marketing campaign
Have a question about this course?
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Accessibility and Accommodation
For accessibility questions or to request an accommodation, please visit Access for Students with Disabilities or email the Extension registrar.
Finance Your Education
Here are ways to pay for your education.
This course is related to the following programs:
Sections Open for Enrollment:
|Start / End Date||Quarter Units||Cost||Instructor|
|08-19-2023 to 09-09-2023||2.0||$650||Schedule||Enroll|
Final Date To Enroll: 08-19-2023
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Sat, 08-19-2023||9:00 a.m.||4:00 p.m.||Flexible||SANTA CLARA / REMOTE|
|Sat, 08-26-2023||9:00 a.m.||4:00 p.m.||Flexible||SANTA CLARA / REMOTE|
|Sat, 09-09-2023||9:00 a.m.||4:00 p.m.||Flexible||SANTA CLARA / REMOTE|