Coronavirus (COVID-19) Update
Enjoy a fully remote summer of professional education at the Silicon Valley Campus and the re-emergence of in-person courses in September. Visit our COVID update page.
Web and Mobile Analytics | MKTG.X412
With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.
At the conclusion of the course, you should be able to:
- Define metrics that help capture customer experience in Web and mobile environments
- Learn how to work with big customer profiling data using cutting edge machine learning turn-key solutions (R packages, Python libraries - no programming needed)
- Use tools such as Google Analytics, Tableau, Gephi, and others to derive patterns and predict possible outcomes
- Create reports and infographics that help understand micro and macro levers that can be used to iteratively improve your marketing campaign
Sections Open for Enrollment:
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Sat, 08-14-2021||9:00 a.m.||4:00 p.m.||Live-Online||REMOTE|
|Sat, 08-21-2021||9:00 a.m.||4:00 p.m.||Live-Online||REMOTE|
|Sat, 08-28-2021||9:00 a.m.||4:00 p.m.||Live-Online||REMOTE|