Course

Web and Mobile Analytics


With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through. In this class students will learn how to:

  • Define metrics that help capture customer experience in Web and mobile environments
  • Learn how to work with big customer profiling data using cutting edge machine learning turn-key solutions (R packages, Python libraries - no programming needed)
  • Use tools such as Google Analytics, Tableau, Gephi, and others to derive patterns and predict possible outcomes
  • Create reports and infographics that help understand micro and macro levers that can be used to iteratively improve your marketing campaign


  • Prerequisite(s):




    Sections Open for Enrollment:

    Open Sections and Schedule
    Start / End Date Units Location Cost Instructor
    01-25-2020 to 02-01-2020 1.5 CLASSROOM $650

    Assimakis (Mike) Tzamaloukas

    Enroll

    Schedule

    Date: Start Time: End Time: Meeting Type: Location:
    Sat, 01-25-2020 9:00 a.m. 5:00 p.m. Classroom with Online Materials SANTA CLARA
    Sat, 02-01-2020 9:00 a.m. 5:00 p.m. Classroom with Online Materials SANTA CLARA

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