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Course

Marketing in Practice | MKTG.X491


In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.

Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Analyze a company and its marketing strategy
  • Analyze the marketing environment
  • Develop a customer-driven marketing strategy with an implementation and monitoring plan

It is important that you have already successfully completed the 3 Required courses (7 units) and 3 Elective courses (6 units) prior to enrolling in this final Capstone course. If you have any questions or have not met the prerequisite requirement, contact the department for approval by emailing extension@ucsc.edu before enrolling in this course.

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This course is related to the following programs:

Prerequisite(s):

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Cost Instructor
04-07-2022 to 05-26-2022 2.0 $700

Ly-Huong T Pham

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Schedule

Date: Start Time: End Time: Meeting Type: Location:
Thu, 04-07-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 04-14-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 04-21-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 04-28-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 05-05-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 05-12-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 05-19-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 05-26-2022 5:30 p.m. 9:30 p.m. Live-Online REMOTE