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Course
Marketing in Practice | MKTG.X491
In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.
Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.
Learning Outcomes
At the conclusion of the course, you should be able to:
- Analyze a company and its marketing strategy
- Analyze the marketing environment
- Develop a customer-driven marketing strategy with an implementation and monitoring plan
Have a question about this course?
This course is related to the following programs:
Prerequisite(s):
Sections Open for Enrollment:
Schedule
| Date: | Start Time: | End Time: | Meeting Type: | Location: |
|---|---|---|---|---|
| Thu, 07-15-2021 | 5:30 p.m. | 9:30 p.m. | Live-Online | ONLINE |
| Thu, 07-22-2021 | 5:30 p.m. | 9:30 p.m. | Live-Online | ONLINE |
| Thu, 07-29-2021 | 5:30 p.m. | 9:30 p.m. | Live-Online | ONLINE |
| Thu, 08-12-2021 | 5:30 p.m. | 9:30 p.m. | Live-Online | ONLINE |
| Thu, 08-19-2021 | 5:30 p.m. | 9:30 p.m. | Live-Online | ONLINE |