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Our courses are taught remotely through spring 2021. Please check our coronavirus update page for our latest announcements.
Marketing in Practice
In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.
Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.
At the conclusion of the course, you should be able to:
- Analyze a company and its marketing strategy
- Analyze the marketing environment
- Develop a customer-driven marketing strategy with an implementation and monitoring plan
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