Fall Hours • COVID-19 Update
The Silicon Valley Campus is open 4–9:30 p.m. on Monday–Friday and 8 a.m.–5 p.m. on Saturday.
Marketing in Practice | MKTG.X491
In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.
Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.
At the conclusion of the course, you should be able to:
- Analyze a company and its marketing strategy
- Analyze the marketing environment
- Develop a customer-driven marketing strategy with an implementation and monitoring plan
It is important that you have already successfully completed the 3 Required courses (7 units) and 3 Elective courses (6 units) prior to enrolling in this final Capstone course. If you have any questions or have not met the prerequisite requirement, contact the department for approval by emailing firstname.lastname@example.org before enrolling in this course.
- Save your seat and help us confirm course scheduling. Enroll at least seven days before your course starts.
- ACCESSING CANVAS—Learn more about accessing your course on Canvas in our FAQ section.
Sections Open for Enrollment:
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Thu, 04-07-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 04-14-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 04-21-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 04-28-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 05-05-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 05-12-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 05-19-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 05-26-2022||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|