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Marketing in Practice | MKTG.X491

In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.

Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Analyze a company and its marketing strategy
  • Analyze the marketing environment
  • Develop a customer-driven marketing strategy with an implementation and monitoring plan
Have a question about this course?
Speak to a student services representative.
Call (408) 861-3860
This course is related to the following programs:


Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Cost Instructor
10-07-2021 to 11-04-2021 2.0 $700

Ly-Huong T Pham



Date: Start Time: End Time: Meeting Type: Location:
Thu, 10-07-2021 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 10-14-2021 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 10-21-2021 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 10-28-2021 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Thu, 11-04-2021 5:30 p.m. 9:30 p.m. Live-Online REMOTE