Course

Marketing in Practice


In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.

Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Analyze a company and its marketing strategy
  • Analyze the marketing environment
  • Develop a customer-driven marketing strategy with an implementation and monitoring plan

Prerequisite(s):




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Speak to a student services representative.

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Course Inquiry

Ask us any questions you may have about this course.

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu