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Marketing in Practice | MKTG.X491
In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.
Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.
At the conclusion of the course, you should be able to:
- Analyze a company and its marketing strategy
- Analyze the marketing environment
- Develop a customer-driven marketing strategy with an implementation and monitoring plan
Sections Open for Enrollment:
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Thu, 10-07-2021||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 10-14-2021||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 10-21-2021||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 10-28-2021||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|
|Thu, 11-04-2021||5:30 p.m.||9:30 p.m.||Live-Online||REMOTE|