Course

Power of Market Research


Executives need market research to make informed strategic business decisions on product planning, target markets, customer requirements, communications strategies, pricing, distribution channels and many other factors. From high tech case studies where the feature set of a product and its competitors is the most important thing to research, to high volume internet and consumer businesses where user trends need to be statistically analyzed and forecasted, this course will show the market power you can gain from key knowledge points.

Topics range from basic survey techniques in both primary and secondary research to an understanding of the power of statistical fact-gathering and analysis including:

  • Sources of secondary research
  • Primary research process and costs
  • Developing a survey for in-person and online usage
  • Translating, assessing and defining market trends
  • Customer profiling and typical product persona development
  • Competitive market segment and customer analysis
  • Integrating results into business planning

    Through lectures, projects, reading, analysis of case studies and class discussions, you will learn to identify the strengths and limitations of market research, as well as the proper ways to gather and present information.

    Note(s): HRCI--PHR, SPHR and GPHR general recertification credit.

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Location Cost Instructor
01-17-2020 to 03-23-2020 2.0 ONLINE $700

Marc J. Friedman

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Fri, 01-17-2020 12:00 a.m. 12:00 a.m. Online ONLINE
Mon, 03-23-2020 11:58 p.m. 11:59 p.m. Online ONLINE
Open Sections and Schedule
Start / End Date Units Location Cost Instructor
04-27-2020 to 06-15-2020 2.0 CLASSROOM $700

Marc J. Friedman

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Mon, 04-27-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA
Mon, 05-04-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA
Mon, 05-11-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA
Mon, 05-18-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA
Mon, 06-01-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA
Mon, 06-08-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA
Mon, 06-15-2020 6:00 p.m. 9:00 p.m. Classroom with Online Materials SANTA CLARA

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