Digital Marketing Science

A data-driven marketing toolkit

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series Description

Learn the science, strategies, and skills for digital marketing success.

A 10-week online mentored certificate course

A fully online program with optional, but highly recommended, live, weekly, instructor-led classes.

This Digital Marketing Science certificate course will transform you into a complete digital marketer with expertise in the most in-demand marketing domains. Fast-track your career in digital marketing with practical training and technical certifications you can apply on the job. Delivered online, this comprehensive curriculum is taught by industry experts and supplemented with live/online mentor-led classes.

You’ll leave the course with proof of your digital marketing skills. For your final project, you will apply your new skills to the website of a real business in the form of a playbook and get feedback from industry experts and peers.

Earn industry-recognized certifications and qualifications.

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • HubSpot Email Marketing Certification

Plus several highly marketable certifications offered by Marketo, The Trade Desk, and Facebook as well as tools for:

  • Web Analytics
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Reputation Management
  • Digital Marketing Strategy

Optional online class meetings

During each session, students are invited to join in on optional online weekly meetings. Check out our upcoming start dates. You can enroll up to one week after the start date.

Payment Options Available

Paying upfront isn’t always realistic. To help put a Digital Marketing Science certificate through UCSC Silicon Valley in your reach, we offer a three-part payment plan. For more information or questions regarding payment options, please contact

Ziplines Education—Our curriculum partner

This Digital Marketing Science Certificate Course is provided in partnership with Ziplines Education, a market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy.


Program Overview

Estimated Cost: $2,250, save $500 (Regular price: $2,750)
Program Requirements: 8 quarter CEUs
Minimum Hours of Instruction: 80 hours of instruction
Estimated Duration: 10 weeks
Modality: This is an online course.
Special Programs: This program is approved for workforce students.
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Call (408) 861-3860