Visual Design for the Interactive Web

With technology finally catching up with the quality of visual design seen in print, businesses are demanding that visual designers understand how to produce professional-quality interactive designs that excite users and enhance their brand. In this course, you’ll learn what this means and how to do it within the context of today's development environment including designing for responsive design (or design for multiple form factors, such as a smartphone, tablet, laptop or large screen).

In this course, following a standard user-centered design process, you’ll redesign a website, exploring multiple visual design concepts that are critiqued in the class. Through this process and several in-class exercises, you’ll learn the fundamentals of visual design including typography, color theory, layout, iconography, brand identity design, and creating a visual design language for interactive media. The course also teaches you the language of design, its purpose, and how to sell a design concept. You’ll finish the course with a portfolio piece

The course will benefit print graphic designers who want to apply their skills to the Web, web professionals who want to improve their basic design skills, product managers, and software engineers who work with visual designers, and anyone interested in learning how to create professional-looking interactive designs.

Topics include:

  • Visual communication using color, typography, layout, and imagery
  • Communicating the brand
  • Creating a visual design language
  • Designing the best, most engaging and interactive user experience
  • Presenting and selling your design concepts and ideas

Skills Needed: "Adobe Photoshop, Introduction" or equivalent experience is required (see Photoshop Skills List). “Adobe Illustrator, Introduction" and "User Experience Design Fundamentals" are recommended. For those without a graphic design background, we recommend "Graphic Design Fundamentals."


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