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Visual Design for Digital Media | UEWD.X416

Visual Design for Digital Media | UEWD.X416

In this course, we look at the role of the visual designer as a vital member of the creative team responsible for the look and feel of digital assets. We will study graphic design fundamentals such as color theory and typography, layout techniques, branding design, web graphic optimization, motion graphics, and production techniques for web and mobile. You will explore the corporate design system, its purpose, and how tech industries rely on it to dominate their market. You’ll experience the function of visual design as a collaborative process. Guest speakers may include visual designers, UX designers, and researchers from major Silicon Valley tech companies. By the end of the course, you will have created a professional-quality portfolio and a mobile app prototype.

This course will benefit graphic designers, web professionals, product managers, web developers, and anyone interested in learning the fundamental visual design skills to create professional-looking UI for digital media.

Skills Needed

  • To be successful in this class all students should have working knowledge of Google’s G Suite or Microsoft Office, proper email etiquette, and essential understanding of Canvas.
  • Adobe Illustrator, Introduction; UX Design Fundamentals

Learning Outcomes

At the conclusion of the course, you should be able to
  • Create wireframes and prototypes for web and mobile apps
  • Create user-centered user interfaces for digital media
  • Understand visual design principles and design systems used in industry
  • Understand the user experience design process and the role of a visual designer
  • Collaborate with other stakeholders in the team at work

Topics Include

  • Graphic Design fundamentals
  • The fundamentals of design: Color theory and typography
  • Page layout principles and techniques
  • Building brand assets, logos, and style guides
  • Visual design essentials for digital media
  • HTML and CSS basics: Coding for non-developers
  • Capturing your thoughts with sketches and wireframes
  • Block design technique and scale of importance
  • Mobile app design principles
  • Building a professional-quality personal portfolio
  • Introduction to design systems and design languages


You can use either PC or Mac computers.

Adobe Illustrator and UX Design Fundamentals courses are recommended but not required.
Have a question about this course?
Speak to a student services representative.
Call (408) 861-3860


Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Cost Instructor
06-22-2022 to 08-17-2022 3.0 $795

Samuel S Ting



Date: Start Time: End Time: Meeting Type: Location:
Wed, 06-22-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 06-29-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 07-06-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 07-13-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 07-20-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 07-27-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 08-03-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 08-10-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE
Wed, 08-17-2022 6:15 p.m. 9:30 p.m. Live-Online REMOTE