Course

Digital Marketing Science Certificate Course | APBS.802

You will fast-track your career in this comprehensive Digital Marketing Science Certificate Course, which provides practical training and technical certifications that you can apply on the job. From audience targeting to lead generation and everything in between—this accelerated certificate course begins with an overview of search engine optimization, auditing a real business, using personas and messaging strategy. You'll learn more about the industry with practical assignments on paid search, paid social, analytics, and multichannel campaigns.

By the end of the course, you will be able to apply your skills and submit a plan in the form of a playbook to solve a business challenge for a real brand. This final project will be shared, and you will receive feedback from industry experts and peers.

Learning Outcomes

• Web Analytics
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Reputation Management
• Digital Marketing Strategy
• Industry-Recognized Certifications and Qualifications
• Google Ads Search Certification
• The Google Analytics Individual Qualification
• HubSpot Email Marketing Certification

Taught by industry experts, this course is supplemented with weekly live-online interactive group sessions led by mentors with subject matter expertise. There are no prerequisites.

This course, provided in partnership with GreenFig.