Consumer Insights: Data Analysis and Interpretation

Through case studies, this course introduces concepts required to understand consumer data from various sources, including retail, Web, survey, and call center data. You will learn the key strategies and promotions companies use to increase the profitability of their businesses based on consumer feedback data. You will have the opportunity to work on three detailed business case studies. In the final project, you’ll perform a complete analysis of a business case from its inception to execution. The course utilizes advanced MS Excel skills for data manipulation.

Topics include:

  • Advanced MS Excel skills for data manipulation and analysis
  • Interpreting consumer data and making strategic business decisions
  • Analyzing business case studies.
  • Regression modeling with data
  • Segmentation of customer data

Skills Needed: Basic Mathematics.

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Location Cost Instructor
11-02-2019 to 11-09-2019 1.5 CLASSROOM $650

Assimakis (Mike) Tzamaloukas



Date: Start Time: End Time: Meeting Type: Location:
Sat, 11-02-2019 9:00 a.m. 5:00 p.m. Lab with Online Materials SANTA CLARA
Sat, 11-09-2019 9:00 a.m. 5:00 p.m. Lab and Online (Blended) SANTA CLARA