Applied Digital Media Planning and Platforms | MKTG.X419
Formerly titled "Applied Digital Marketing for Business: Tools, Technologies, Techniques and their Applications."
The Applied Digital Marketing course introduces students to the world of integrated digital marketing. This program provides students with strategic and tactical skills they will need to identify, engage, and develop successful relationships with customers in today’s digital environment. The course is designed to explore best practices and practical applications of search (SEO/SEM), display, mobile, video, social media, email (CRM), and the reporting/analytics behind running successful multichannel campaigns.
Learning Outcomes
At the conclusion of the course, you should be able to
- Explain the core concepts of multi-channel and digital marketing strategies and tactics
- Employ digital best practices to drive desired marketing results in their media mix
- Use current digital marketing tools for research, planning and execution of digital initiatives
- Build a digital marketing plan
Have a question about this course?
ENROLL EARLY!
- Save Your Seat
Help us confirm course scheduling. Enroll at least seven days before your course starts. - Accessing Canvas
Learn more about gaining access to your course on Canvas in our FAQ section. -
Accessibility and Accommodation
For accessibility questions or to request an accommodation, please visit Access for Students with Disabilities or email the Extension registrar. -
Finance Your Education
Here are ways to pay for your education.
This course is related to the following programs:
Prerequisite(s):
Sections Open for Enrollment:
Schedule
| Date: | Start Time: | End Time: | Meeting Type: | Location: |
|---|---|---|---|---|
| Sat, 06-22-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |
| Sat, 06-29-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |
| Sat, 07-13-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |
| Sat, 07-20-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |
| Sat, 07-27-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |
| Sat, 08-03-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |
| Sat, 08-10-2024 | 1:00 p.m. | 4:00 p.m. | Flexible | SANTA CLARA / REMOTE |