Fall Hours • COVID-19 Update

The Silicon Valley Campus is open 4–9:30 p.m. on Monday–Friday and 8 a.m.–5 p.m. on Saturday.

All campus visitors must be vaccinated, wear a mask, & submit a COVID symptom check. Visit our COVID page for updates.

Course

Applied Digital Media Planning and Platforms | MKTG.X419


Formerly titled "Applied Digital Marketing for Business: Tools, Technologies, Techniques and their Applications."

The Applied Digital Marketing course introduces students to the world of integrated digital marketing. This program provides students with strategic and tactical skills they will need to identify, engage, and develop successful relationships with customers in today’s digital environment. The course is designed to explore best practices and practical applications of search (SEO/SEM), display, mobile, video, social media, email (CRM), and the reporting/analytics behind running successful multichannel campaigns.

Learning Outcomes

At the conclusion of the course, you should be able to:

  • Explain the core concepts of multi-channel and digital marketing strategies and tactics
  • Employ digital best practices to drive desired marketing results in their media mix
  • Use current digital marketing tools for research, planning and execution of digital initiatives
  • Build a digital marketing plan
Have a question about this course?
Speak to a student services representative.
Call (408) 861-3860
ENROLL EARLY!
  • Save your seat and help us confirm course scheduling. Enroll at least seven days before your course starts.
  • ACCESSING CANVAS—Learn more about accessing your course on Canvas in our FAQ section.
This course is related to the following programs:

Prerequisite(s):

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Cost Instructor
02-12-2022 to 03-26-2022 2.0 $650

Thomas Moyer

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Sat, 02-12-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 02-19-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 02-26-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 03-05-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 03-12-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 03-19-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 03-26-2022 1:00 p.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Open Sections and Schedule
Start / End Date Units Cost Instructor
04-23-2022 to 05-14-2022 2.0 $650

Thomas Moyer

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Sat, 04-23-2022 10:00 a.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 04-30-2022 10:00 a.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 05-07-2022 10:00 a.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE
Sat, 05-14-2022 10:00 a.m. 4:00 p.m. Flexible SANTA CLARA / REMOTE