Robert Durstenfeld

Students may still enroll if they missed the 1st class session. However, they need to communicate with the instructor via Canvas and catch up on all missed work prior to the 2nd class meeting.

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

To see all meeting dates, click "Full Schedule" below.

Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Materials: Students are required to purchase two Harvard Business articles (~$8 total). The instructor will provide instructions at the first class session.

Recommended Materials: Principles of Marketing, 17th ed., Philip Kotler and Gary Armstrong, Prentice-Hall, 2018. ISBN: ISBN: 978-0134492513
It is ok to use an older edition such as the 15th or 16th edition.

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

No meeting on November 24, 2025. To see all meeting dates, click "Full Schedule" below.

Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Tools and Materials:

Sign up for Google Ads Account $5-15 deposit required https://ads.google.com/home

A computer or tablet that you can bring to class and use to share your work using ZOOM screen sharing.

Access to the internet (and Google Chrome Browser) for assignments.