Please note: This course was previously offered under the title "Search Engine Marketing."
Unlock your website’s potential with Search and AI Engine Optimization (AEO), where modular content aligns with the questions users are asking. This practical course provides students with hands-on skills to excel in search and digital marketing in today’s AI-driven environment. Participants gain expertise in optimizing websites and content for AI-powered search engines, voice assistants, and intelligent platforms. The course explores SEO and AEO fundamentals, SEM and paid campaign techniques, social media, and analytics. Students also design integrated strategies that connect web, search, social, email, or paid media for sustained growth.
This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.
Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.
No meeting on November 24, 2025. To see all meeting dates, click "Full Schedule" below.
Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools and Materials:
Sign up for Google Ads Account $5-15 deposit required https://ads.google.com/home
A computer or tablet that you can bring to class and use to share your work using ZOOM screen sharing.
Access to the internet (and Google Chrome Browser) for assignments.
