MARC J. FRIEDMAN, M.B.A, a management consultant with McMillan/Doolittle, has worked in market research, management consulting, and asset management industries for more than 30 years in a variety of line and leadership positions. His research and consulting experience involve consumer strategy and concept development, as well as advertising, licensing, and branding implementation. In addition to working with a global client list, Marc has worked as a director of Grassroots Research for Dresdner RCM Global Investors and held several positions with Montgomery Ward & Co. He has a bachelor’s degree from the University of Chicago, and M.B.A.s from both Katholieke Universiteit Leuven in Belgium and University of Chicago Graduate School of Business. He has taught at Keller Graduate School of Management and is active in local government. He recently served as president of the San Mateo County School Boards Association and currently is vice president of the San Mateo Union High School District.
Marc Friedman's courses currently open for enrollment
Principles of Marketing
MKTG.X400
$700
Oct. 7 - Nov. 18, Tuesday, 5:30pm - 9:00pm
- Live-Online Attend via Zoom at scheduled times.
MKTG.X400.(32)
Schedule
Date
Start Time
End Time
Meeting Type
Location
Tue, 10-07-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-07-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-14-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-14-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-21-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-21-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-28-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 10-28-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 11-04-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 11-04-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 11-18-2025
5:30pm
9:00pm
Live-Online
REMOTE
Tue, 11-18-2025
5:30pm
9:00pm
Live-Online
REMOTE
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click "Full Schedule" below.
(No meeting Nov. 11)
Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Text: Principles of Marketing by Philip Kotler and Gary Armstrong, 19th edition, 2023, Pearson, ISBN-13: 9780137864898 (hardcover). The 18th edition is acceptable. However, please note that the lecture is based on the 19th edition.
Associated Program(s)