Please note: This course was previously offered under the title "Power of Market Research."
Market research provides the foundation for informed business decisions. This course introduces the methods and applications of market research with a focus on supporting strategic decisions in product planning, pricing, communications, distribution, and customer engagement. Students learn how to design research studies, collect and interpret data, and apply findings to guide marketing strategy. Through applied assignments, real-life examples, or discussions, students practice secondary and primary research techniques, survey design, and competitive analysis. The course also examines how modern analytics and AI-enabled technologies are influencing market research practice.
Online Self-Paced courses have a structured learning environment where students are allowed to complete the work at their own pace. Students may complete the coursework early or use the entire duration of the course. This course is largely self-study with instructor guidance and includes online learning modules, assignments, and/or quizzes. All course materials and assignments will be available at the beginning of the course on Canvas, our learning management system.
For this section, student access begins on January 23, but you may still enroll until January 30, 2026. All course work must be completed by 11:59 pm on March 25, 2026.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
