Generative artificial intelligence has unleashed capabilities, experiences and creativity never before seen in digital marketing. Come experiment with us!

About

MIKE TZAMALOUKAS, Ph.D., M.B.A., general manager at Amazon Web Services Automotive, has more than 12 years of experience launching multiple high-volume consumer and enterprise products in industries ranging from telecommunications and transportation to government and services. Tzamaloukas is a serial entrepreneur and a passionate instructor who stays on the leading edge with the latest technologies and social media developments.

Mike Tzamaloukas's courses currently open for enrollment

Consumer Insights: Data Analysis and Interpretation

MKTG.X413
$650
  • Flexible Attend in person or via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Sat, 11-08-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-08-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-15-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-15-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-22-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-22-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
 

This class meets in real time in a classroom and via a remote learning platform via Zoom. Students may choose their preferred method of instruction—an in-person classroom setting or a remote format. Students are expected to attend and participate in the course, either in-person or remotely, during the days and time that are specified on the course schedule. Students who choose to attend remotely, will log into the course via Canvas at the start time of scheduled meetings and participate for the duration of each scheduled class meeting. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.

Please have access to a computer to work through multiple hands on exercises for the duration of each scheduled class meeting.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

To see all meeting dates, click “Full Schedule” below.

Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Generative AI for Marketers

MKTG.X420
$700
  • Flexible Attend in person or via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Sat, 11-08-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-08-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 10-25-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 10-25-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-01-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
Sat, 11-01-2025
9:00am
4:30pm
Flexible
SANTA CLARA / REMOTE
 

09/24/25: Schedule change. Please review full schedule for details.

06/09/25: PLEASE NOTE CHANGE TO THE CLASS START AND END DATES. REVIEW "FULL SCHEDULE" PRIOR TO ENROLLING.

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

To see all meeting dates, click "Full Schedule" below.

Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Course Materials

Subscription to OpenAI's ChatGPT, the cost will be around $20 for a monthly subscription. The instructor will provide you with more detail and instructions once the course begins.

Generative AI in the Enterprise: RAG and AI Agents

AISV.818
$650
  • Flexible Attend in person or via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Fri, 10-17-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 10-17-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 10-24-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 10-24-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Wed, 10-29-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Wed, 10-29-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 11-07-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 11-07-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 11-14-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 11-14-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 11-21-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 11-21-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 12-05-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Fri, 12-05-2025
6:30pm
9:30pm
Flexible
SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

Some meetings may be Live-Online via Zoom. To see all meeting dates, click “Full Schedule” below.

Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.