These courses are perfect for:
- Professionals seeking to advance expertise in contemporary, data-driven marketing practices
- Marketing practitioners desiring practical, applied training with industry relevance
- Working professionals, international students, and workforce trainees requiring flexible, accredited study options
Silicon Valley-style customer-driven marketing
In this hyper-personalized and buyer-centric era, isolated sales and marketing are a thing of the past. Today's marketer needs to master ai tools and strategies to succeed in sales and marketing alignment; the fusion of sales, marketing, and social selling; and programmatic marketing and sales. Discover the transformative power of artificial intelligence in crafting personalized customer experiences.
Focus your studies
Choose elective courses from two areas:
- Marketing Management
- Digital Marketing
Skills for a successful career in marketing
- Create integrated, multi-channel marketing campaigns
- Evaluate the success of marketing campaigns based on data
- Communicate brand values to diverse audiences
- Leverage social media as a selling tool
- Align sales and marketing strategies
UCSC Silicon Valley Extension is a place to gain:
- Mentored instruction
- Industry-aligned curriculum
- Hands-on projects to build your resume
- In-person, remote, flex, weekend, & evening classes