Startup Entrepreneurship Academy

Course Description

Turn your big ideas into real-world solutions in this hands-on, project-based course. Guided by mentors and industry experts, students will explore the essentials of launching a start-up using the Lean Start-Up Methodology-an agile, proven approach to innovation and business development.

In this course, students will:

• Think Like Entrepreneurs: Brainstorm and refine bold ideas to solve real global challenges.
• Build Smart Business Models: Use the Business Model Canvas and customer discovery interviews to identify opportunities, target customers, and achieve product-market fit.
• Master Business Fundamentals: Learn the essentials of revenue, costs, customer acquisition, and the key activities and resources needed to run a successful venture.
• Gain Market Insight: Conduct market research, analyze competitors, and explore how start-ups grow into large-scale companies.
• Product Development: Learn how to design and develop a prototype and minimum viable product.
• Develop Leadership & Communication Skills: Collaborate in teams, give daily progress updates, and pitch your final business plan to peers, mentors, and guests.

By the end of the program, students will have the mindset and toolkit to transform creative ideas into sustainable business ventures, powered by design thinking and regenerative innovation.

Learning Outcomes

Through class discussions, presentations, and group projects, students will learn to

• Understand Lean Startup Methodology and the Business Model Canvas
• Grasp the basics of market research, including product positioning, penetration rate, and customer analysis within the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Target Market
• Analyze business cost structures and conduct competition research
• Learn how to conduct market research
• Think critically, perceive, and learn ideation and business planning
• Enhance communication, leadership, and teamwork skills
• Apply design thinking and problem-solving to create a realistic business plan
• Learn how to design and develop a product
  
  • Entrepreneurship Tools & Methods
  • Market Research
  • Design Thinking
  • Customer Discovery
  • Product Positioning
  • Product Design
    

Key Topics

• Entrepreneurship Tools & Methods
• Market Research
• Design Thinking
• Customer Discovery
• Product Positioning
• Product Design