Skills you will gain
- AI Tools for Product Management: Explore cutting-edge AI solutions to enhance ideation, strategy, and development.
- Generative AI for Business Functions: Apply AI to optimize design, operations, sales, and customer support.
- Data-Driven Decision Making: Leverage AI for market research, hypothesis validation, and strategic planning.
- AI-Powered Product Development: Use AI-driven insights to refine product roadmaps and improve go-to-market strategies.
- Customer-Centric Innovation: Enhance user experience and customer success through AI-enabled personalization and support.
Course Description
Welcome to our immersive AI technology workshop series. During these sessions you will be introduced to new and established AI tools that will help you create and manipulate content in new and powerful ways. Each session is led by an industry expert who will guide you through the material and share its real-world implications.
Topics
- Basics of AI technology - supervised, unsupervised, deep learning, gen AI techniques
- Overview of the use cases related to product management - monitoring and data visualization, prediction models, content creation, support bots
- Performing market research
- Building and validating market/product hypotheses
- Fast and iterative strategy artifacts addressing what, why, why now aspects
- Building Product and Market requirement documents
- Co-pilots for fast iterative product development
- Creating compelling web and social demand channels using multimodal content
- Running effective and efficient marketing and sales campaigns
- Bot based approach to effective customer success
Students are required to bring laptops for class exercises
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This course applies to these programs:
