About

LY-HUONG PHAM, Ph.D., M.B.A., M.S., has over 30 years of experience in high tech and is CEO of Mobiscale LLC, a provider of management, educational and software consulting services. Her clients range from startups to Fortune 500 companies in various sectors, including high tech, social media, mobile, education, and healthcare. She serves as chair of the Marketing Management Certificate Program Advisory Board for UCSC Extension.

Ly-Huong Pham's courses currently open for enrollment

Capstone: Marketing Decision-Making from Entry to Leadership

MKTG.X491
$700
  • Live-Online Attend via Zoom at scheduled times.
Schedule
Date Start Time End Time Meeting Type Location
Thu, 04-09-2026 5:30pm 9:30pm Live-Online REMOTE
Thu, 04-16-2026 5:30pm 9:30pm Live-Online REMOTE
Thu, 04-23-2026 5:30pm 9:30pm Live-Online REMOTE
Thu, 04-30-2026 5:30pm 9:30pm Live-Online REMOTE
Thu, 05-07-2026 5:30pm 9:30pm Live-Online REMOTE
Thu, 05-14-2026 5:30pm 9:30pm Live-Online REMOTE
 

This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.

IMPORTANT: STUDENTS MUST ATTEND AND FULLY PARTICIPATE IN ALL THE CLASS SESSIONS.

One “no meeting” TBA. To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Course Materials

Stukent Marketing Management, the cost will be around $60. The instructor will provide you with more detail and instructions once the course begins.

Recommended Materials

Principles of Marketing; 18th ed.; Philip T. Kotler, Gary Armstrong; Pearson; January 2020. ISBN: 978-0135766590. It is ok to use an older edition such as the 16th or 17th edition.