About

LY-HUONG PHAM, Ph.D., M.B.A., M.S., has over 30 years of experience in high tech and is CEO of Mobiscale LLC, a provider of management, educational and software consulting services. Her clients range from startups to Fortune 500 companies in various sectors, including high tech, social media, mobile, education, and healthcare. She serves as chair of the Marketing Management Certificate Program Advisory Board for UCSC Extension.

Ly-Huong Pham's courses currently open for enrollment

Marketing in Practice

MKTG.X491
$700
  • Live-Online Attend via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Thu, 11-06-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 11-06-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 11-13-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 11-13-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 11-20-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 11-20-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 12-04-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 12-04-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 12-11-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 12-11-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 12-18-2025
5:30pm
9:30pm
Live-Online
REMOTE
Thu, 12-18-2025
5:30pm
9:30pm
Live-Online
REMOTE
 

PLEASE NOTE THE PREREQUISTE REQUIREMENT PRIOR TO ENROLLING IN THIS COURSE. COMPLETE THE 3 REQUIRED COURSES (7 UNITS) AND 3 ELECTIVE COURSES (6 UNITS) PRIOR TO ENROLLING IN THIS FINAL CAPSTONE COURSE.

This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.

IMPORTANT: STUDENTS MUST ATTEND AND FULLY PARTICIPATE IN ALL THE CLASS SESSIONS.

(No meeting November 27 and 1 no meeting TBA).

To see all meeting dates, click "Full Schedule" below.

Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Course Materials

Stukent Marketing Management, the cost will be around $60. The instructor will provide you with more detail and instructions once the course begins.

Recommended Materials

Principles of Marketing; 18th ed.; Philip T. Kotler, Gary Armstrong; Pearson; January 2020. ISBN: 978-0135766590. It is ok to use an older edition such as the 16th or 17th edition.