About

ARPANA TIWARI, MBA, director of SEO & organic search growth at Eventbrite, has experience in search, content development, business operations, and user acquisition. Her industry experience, which spans eCommerce, marketplaces, and B2B, includes leading organic search for large brands like Apple, Walmart, Google, Adobe, and Eventbrite. She enjoys being in the trenches solving problems relating to growth marketing, search optimization, content strategy, site architecture, search tools, and dashboards. Tiwari earned a professional certificate in Technical Writing and Communication from UCSC Silicon Valley Extension and a Master's degree in Business Administration from Santa Clara University. She serves on the board at Green Foothills and has volunteered with Junior Achievement, Humane Society of Silicon Valley, Pets In Need, Habitat for Humanity, and Asha for Education. She enjoys the outdoors and spends most weekends on hikes with family and friends.

Arpana Tiwari's courses currently open for enrollment

Search and AI Engine Optimization (SEO, SEM, AEO)

MKTG.X410
$700
Arpana Tiwari
May. 12 - Jun. 16, Tuesday, 6:00pm - 9:30pm
  • Flexible Attend in person or via Zoom at scheduled times.
MKTG.X410.(19)
Schedule
Date Start Time End Time Meeting Type Location
Tue, 05-12-2026 6:00pm 9:30pm Flexible SANTA CLARA / REMOTE
Tue, 05-19-2026 6:00pm 9:30pm Flexible SANTA CLARA / REMOTE
Tue, 05-26-2026 6:00pm 9:30pm Flexible SANTA CLARA / REMOTE
Tue, 06-02-2026 6:00pm 9:30pm Flexible SANTA CLARA / REMOTE
Tue, 06-09-2026 6:00pm 9:30pm Flexible SANTA CLARA / REMOTE
Tue, 06-16-2026 6:00pm 9:30pm Flexible SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Tools and Materials

Sign up for Google Ads Account @ $15 deposit required https://ads.google.com/home

Purchase Domain: Typical First-Year Cost: Most registrars charge $10-$20 per year for a .com domain. Instructor will provide more detail at the first class session.

Associated Program(s)
Marketing Management