About

ROBERT (BOB) DURSTENFELD, MS, consulting as director of digital marketing at MissionNEXT.org, is a professional technology communicator experienced in brand marketing, public relations, analyst relations, corporate marketing, and product marketing. He’s launched more than a dozen products in Silicon Valley and published more than 40 articles on subjects ranging from test engineering and wireless sensor networks to hazardous chemical exposure. Previously he was content and integrations manager at Infineon Technologies. He believes that tone and voice matter—even in technology communications and content development. He has been a member of the San Francisco Public Relations Roundtable, the ANA Business Marketing of Northern California, and the National Investor Relations Institute. When not working he tends his high-density fruit orchard. Durstenfeld has a bachelor of science degree in Electrical Engineering from UC Los Angeles, a master’s degree in International Marketing and Engineering Management from Santa Clara University, and a post-graduate certificate in Market Leadership from Harvard Business School.

Robert Durstenfeld's courses currently open for enrollment

AI Tools for PR, Media, and Campaign Communications

MKTG.X402
$650
  • Flexible Attend in person or via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Thu, 01-08-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-08-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-15-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-15-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-22-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-22-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-29-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 01-29-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 02-05-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 02-05-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 02-12-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 02-12-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

Required Textbook: Charlotte's Web by E.B. White, purchase or get a copy from any public library. Edition does not matter.

Customer Acquisition Planning and Growth Tactics

MKTG.X405
$650
  • Flexible Attend in person or via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Thu, 03-12-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 03-12-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 03-19-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 03-19-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 03-26-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 03-26-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 04-02-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 04-02-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 04-09-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 04-09-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 04-16-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Thu, 04-16-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

To see all meeting dates, click “Full Schedule” below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

Required Tools and Materials: There is no required text book, but there are many recommended readings and resources that will help with your assignments in the FILES menu in Canvas.

You will need software that allows you to create a presentation such as PowerPoint, Google Slides or Apple Keynote. If using the Google or Apple products, please submit using a PDF file.

Integrated Marketing and Sales Strategies

MKTG.X403
$700
  • Flexible Attend in person or via Zoom at scheduled times.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Tue, 02-17-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 02-17-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 02-24-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 02-24-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-03-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-03-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-10-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-10-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-17-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-17-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-24-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
Tue, 03-24-2026
6:00pm
9:30pm
Flexible
SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Materials: Students are required to purchase two Harvard Business articles (~$8 total). The instructor will provide instructions at the first class session.

Recommended Materials: Principles of Marketing, 17th ed., Philip Kotler and Gary Armstrong, Prentice-Hall, 2018. ISBN: ISBN: 978-0134492513
It is ok to use an older edition such as the 15th or 16th edition.