Build a complete, customer-focused marketing plan from start to finish.
In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.
Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.
It is important that you have already successfully completed the 3 Required courses (7 units) and 3 Elective courses (6 units) prior to enrolling in this final Capstone course. If you have any questions or have not met the prerequisite requirement, contact the department for approval by emailing extension@ucsc.edu before enrolling in this course.
PLEASE NOTE THE PREREQUISTE REQUIREMENT PRIOR TO ENROLLING IN THIS COURSE. COMPLETE THE 3 REQUIRED COURSES (7 UNITS) AND 3 ELECTIVE COURSES (6 UNITS) PRIOR TO ENROLLING IN THIS FINAL CAPSTONE COURSE.
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
IMPORTANT: STUDENTS MUST ATTEND AND FULLY PARTICIPATE IN ALL THE CLASS SESSIONS.
(No meeting November 27 and 1 no meeting TBA).
To see all meeting dates, click "Full Schedule" below.
Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Course Materials
Stukent Marketing Management, the cost will be around $60. The instructor will provide you with more detail and instructions once the course begins.
Recommended Materials
Principles of Marketing; 18th ed.; Philip T. Kotler, Gary Armstrong; Pearson; January 2020. ISBN: 978-0135766590. It is ok to use an older edition such as the 16th or 17th edition.
