Generative artificial intelligence has unleashed capabilities, experiences and creativity never before seen in digital marketing. Come experiment with us!

About

MIKE TZAMALOUKAS, Ph.D., M.B.A., general manager at Amazon Web Services Automotive, has more than 12 years of experience launching multiple high-volume consumer and enterprise products in industries ranging from telecommunications and transportation to government and services. Tzamaloukas is a serial entrepreneur and a passionate instructor who stays on the leading edge with the latest technologies and social media developments.

Mike Tzamaloukas's courses currently open for enrollment

AI Applications and Tools for Marketers

MKTG.X420
$700
Mike Tzamaloukas
Apr. 11 - Apr. 25, Saturday, 9:00am - 4:00pm
  • Flexible Attend in person or via Zoom at scheduled times.
MKTG.X420.(3)
Schedule
Date Start Time End Time Meeting Type Location
Sat, 04-11-2026 9:00am 4:00pm Flexible SANTA CLARA / REMOTE
Sat, 04-18-2026 9:00am 4:00pm Flexible SANTA CLARA / REMOTE
Sat, 04-25-2026 9:00am 4:00pm Flexible SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Course Materials:

Subscription to OpenAI's ChatGPT, the cost will be around $20 for a monthly subscription. The instructor will provide you with more detail and instructions once the course begins.

Customer Insights and Market Sizing

MKTG.X413
$650
Mike Tzamaloukas
May. 2 - May. 16, Saturday, 9:00am - 4:00pm
  • Flexible Attend in person or via Zoom at scheduled times.
MKTG.X413.(19)
Schedule
Date Start Time End Time Meeting Type Location
Sat, 05-02-2026 9:00am 4:00pm Flexible SANTA CLARA / REMOTE
Sat, 05-09-2026 9:00am 4:00pm Flexible SANTA CLARA / REMOTE
Sat, 05-16-2026 9:00am 4:00pm Flexible SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

To see all meeting dates, click “Full Schedule” below.

Please have access to a computer to work through multiple hands on exercises for the duration of each scheduled class meeting.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Generative AI in the Enterprise: RAG and AI Agents

AISV.818
$650
Mike Tzamaloukas
Apr. 9 - May. 28, Thursday, 6:30pm - 9:30pm
  • Flexible Attend in person or via Zoom at scheduled times.
AISV.818.(4)
Schedule
Date Start Time End Time Meeting Type Location
Thu, 04-09-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 04-16-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 04-23-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 04-30-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 05-07-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 05-14-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 05-21-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
Thu, 05-28-2026 6:30pm 9:30pm Flexible SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Associated Program(s)
Artificial Intelligence
Marketing Management
AI Business Practices