Units
2.0 QUARTER UNITS
Course Description
This course provides an in-depth understanding of user research and analysis techniques essential for designing user-centered products and services. Students will learn various user research methods with emphasis placed on real-world applications and developing actionable insights for iterative product design.
Learning Outcomes
At the conclusion of the course, you should be able to
- Explain the principles and importance of user research.
- Design and conduct user research studies using various methods.
- Analyze and interpret user data to inform design decisions.
- Communicate research findings effectively to stakeholders for enhancement of user experience across all phases of the product development lifecycle.
Topics
- Role of user research in the UX design process
- Research project planning and scoping
- User interviews and usability testing
- Persona development and journey mapping
- Stakeholder communication and reporting
Additional Information
AI* - This course will demonstrate how user research work can benefit from the use of AI tools such as automated transcript analysis, LLM generated study guide drafts, and conducting secondary research. We'll discuss how AI can be of use to a researcher working in product design today, and give students a chance to explore its benefits via hands-on exercises.
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This course applies to these programs:
