Units
3.0 QUARTER UNITS
Course Description
Integrated Marketing Communication (IMC) emphasizes delivering a consistent message across advertising, public relations, digital channels, and promotional efforts. This course introduces students to IMC principles and prepares them to create campaigns that align brand strategy with customer engagement. Students explore how analytics, measurement, and AI-enabled technologies, such as platforms for targeting or creative development, support campaign evaluation and communication planning.
Prerequisites / Skills Needed
It is generally expected that you have had some marketing experience or have taken the MKTG.X400 "Customer-Driven Marketing: Principles and Practice" (formerly titled “Principles of Marketing”) course.
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This course applies to these programs:
