Units
2.0 QUARTER UNITS
Course Description
Please note: This course was previously offered under the title "Implementing Marketing and Sales Strategies."
This course offers an applied perspective on marketing and sales strategies by exploring how organizations develop customer strategies and gain a competitive edge. Students learn how to coordinate marketing and sales functions, manage customer relationships, and implement both marketing and sales tactics to increase revenue. Through real-world cases and practical exercises, students learn how companies manage risk, uncertainty, and competitive pressures while creating cohesive strategies that combine marketing planning with sales execution.
Prerequisites / Skills Needed
There are no prior course requirements. However, it would be helpful if students have some marketing-related experience, or have taken a course such as MKTG.X400 - "Customer-Driven Marketing: Principles and Practice" (formerly titled "Principles of Marketing)."
Additional Information
AI* - This course encourages the responsible use of AI tools to enhance the learning experience through AI practices and exercises.
Currently no classes scheduled. Would you like to be notified when a class is available?
This course applies to these programs:
