Learn to use generative AI tools to streamline digital marketing from content to analytics
No coding skills needed for this hand-on course showing aspiring digital marketers how to use generative AI to automate content creation, content publishing and customer interactions and analytics. We will survey the rapidly evolving landscape and explain the foundations behind this disruptive technology. We will introduce tools, frameworks and workflows that can automate most aspects of digital marketing. Students will implement several examples step-by-step, both in class and as homework assignments and end of the class with confidence to supercharge their productivity using generative AI.
09/24/25: Schedule change. Please review full schedule for details.
06/09/25: PLEASE NOTE CHANGE TO THE CLASS START AND END DATES. REVIEW "FULL SCHEDULE" PRIOR TO ENROLLING.
This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Just like a traditional in-person class meeting, you are expected to attend and participate in the discussion. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience.
Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.
To see all meeting dates, click "Full Schedule" below.
Electronic Course Materials: You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Course Materials
Subscription to OpenAI's ChatGPT, the cost will be around $20 for a monthly subscription. The instructor will provide you with more detail and instructions once the course begins.
