Method
Live-Online
Flexible
Term
FALL
Units
2.0 QUARTER UNITS
Estimated Cost
$700

Skills you will gain

  • Automated Content Creation: Learn how to generate marketing content automatically using generative AI tools.
  • Content Publishing Automation: Publish marketing content across multiple platforms without manual effort.
  • Customer Feedback Management: Automatically review and respond to customer feedback using AI-driven tools.
  • Business Virtual Assistants: Create and fine-tune virtual assistants to enhance business operations.
  • Campaign Performance Measurement: Use AI to measure and analyze marketing campaign performance effectively.

Course Description

No coding skills needed for this hand-on course showing aspiring digital marketers how to use generative AI to automate content creation, content publishing and customer interactions and analytics. We will survey the rapidly evolving landscape and explain the foundations behind this disruptive technology. We will introduce tools, frameworks and workflows that can automate most aspects of digital marketing. Students will implement several examples step-by-step, both in class and as homework assignments and end of the class with confidence to supercharge their productivity using generative AI.

Topics

  • Introduction to Generative AI
  • Survey of SOTA large language models
  • Generative assistants
  • Prompt engineering
  • Creating content
  • Augmented assistants
  • Personalization
  • Generative agents
  • Automating workflows
  • Reading and processing data
  • Generating reports
  • Multi-modal use cases
  • Artificial general intelligence (AGI)
Syllabus Library
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This course applies to these programs:

Demo