Brand • Logo • Guidelines
UCSC Silicon Valley Professional Education, also known as UCSC Extension, is the leading accredited provider of professional certificates in the Silicon Valley region. Our industry experts provide practical skills in high-demand fields and networking opportunities to professionals at every stage of their careers.
Holding an Event at the Silicon Valley Campus?
Our Logo
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UCSC Logo space
- To ensure legibility and recognizability, our logo must have a minimum space around it.
- In most cases, the logo should be of equal prominence to any other brands with which it is shown.
- Allow for adequate space around the logo when used in conjunction with other identifiers.
- Do not place other identifiers closer than the equivalent of the width of 1/2 the logo
- Minimum size for print: 1.5 inches wide
- Minimum size for online usage: 60 pixels tall
Colors
Primary Blue
Coated—PMS: 541C | CMYK: 100C 57M 0Y 38K
UnCoated—PMS: 2945U | CMYK: 100C 45M 0Y 14K | RGB: R0 G60 B108 | HEX: #003c6c
Primary Yellow
Coated—PMS: 116 | CMYK: 0C 16M 100Y 0K
UnCoated—PMS: 109U | CMYK: 0C 10M 100Y 0K | RGB: R253 G199 B0 | HEX: #fdc700
Our Editorial Style Guide
Primarily we follow the Associated Press style and we refer you to the UC Santa Cruz Editorial Style page for further detail.
Spelling & Phrasing
- UCSC Silicon Valley Professional Education on the first mention.
- University of California, Santa Cruz - Silicon Valley Professional Education is preferable for international reference.
- UCSC Silicon Valley Extension
- UCSC Silicon Valley Campus is a broader term referring to the facility itself and includes several UC Santa Cruz engineering master’s programs that are not part of Extension.
- “the professional education arm of UC Santa Cruz”
Note: The letters of the acronym “UCSC” are easily transposed and confused with other institutions. Also “University of California, Santa Cruz,” is sometimes erroneously truncated incorrectly to “University of Santa Cruz.” Please use “UC Santa Cruz in this instance.”
Font
Roboto Family (Free Digital Font)*
- Roboto Condensed Light: Main Web Font
- Roboto Condensed Bold: Course Titles due to length
- Roboto Black: Bold Statements | limited usage
Accreditation
As a division of the University of California, Santa Cruz, UCSC Silicon Valley Extension is certified by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).