Applied Business Science

Applied Business Science

The intersection of business and technology

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Series Description

Intro to Sales Operations Science

A Free, Live Webinar

Learn how sales operations professionals bring a system to selling and help companies of all sizes achieve sustainable growth. In this sixty-minute webinar, you’ll find out what sales operations professionals do and see the types of solutions they design. Explore tools, frameworks, and processes sales ops professionals use to optimize the selling process.

Thursday, Dec. 12, 2019, 10 a.m.–11 a.m. (PT)

Register Today!

Salesforce CRM: Build a Sales Automation Solution

A 2-Part, Live, Online Workshop

Have you ever wondered how people who don’t code or work with big data get their first job in technology? Are you trying to make sure you invest your time in a career with massive growth potential for years to come? We have three words for you: sales force automation. The market for salesforce productivity and management applications is expected to continue double-digit growth until 2023, according to International Data Corporation. That means jobs.

Join us for a two-day, live, instructor-led workshop and learn how to work in one of the top sales automation tools on the market: Salesforce CRM. Businesses of every size desperately need professionals who can bridge the gap between business requirements and technology. Find out how you can fill that gap.

What You’ll Learn

  • How sales automation tools like Salesforce help sales teams grow
  • How to get your first job in sales operations
  • How to prepare for a sales automation project
  • How to gather technical requirements
  • Key considerations for different types of solutions
  • How to outline a problem in system terms
  • How to identify automation tools and target objects
  • A simple solution design process
  • Solution deployment recommendations
  • How to build, test, revise and monitor a sales automation solution

Who This is For

This workshop is ideal for professionals who have one to two years' experience in sales operations. Sales development professionals who want to learn how to design sales automation solutions will also benefit from this learning experience.


Irina Petkova is a data-driven sales operations specialist. Before specializing in sales operations at Experian and TrustArc, she built a foundation in sales at Oracle as a collegiate recruit. As a sales enablement-focused professional, she is passionate about Salesforce automation and about learning new integrations and enterprise tools. She specializes in demystifying tech stacks for sales teams, and contributing to a positive corporate culture. As a sales automation coach, Irina is dedicated to helping others springboard into steady careers in sales enablement and automation.

Tuesday, Dec. 10, 4–7 p.m. (PT) & Thursday, Dec. 12, 2019, 4–7 p.m. (PT)
Live & Online
$675 (includes a $75 discount) 

Register Today!

Learn the Fundamentals for Sales Operations Success—A 14-Week Certificate Course

In this 14-week program you will practice the digital sales tools you need—territories, quotas, inventory, pricing—to grow profits. Our Sales Operation Science certificate course meets online for live instruction and discussion twice weekly for 14 weeks. You’ll explore key technologies such as customer relationship management tools (Salesforce) and data analysis to launch a comprehensive sales strategy campaign for a real company.

This is where you learn to think like a strategist by monitoring and applying data so you can track your sales success. Throughout the program, you’ll have the opportunity to collaborate with team members on a project culminating in a final project presentation for members of the company’s management team. You should expect to spend four hours in live, online sessions per week, and an additional four to six hours completing assignments and project work.

  • Create essential sales reports for individual sales development representatives, sales management, and the organization;
  • Evaluate data quality and address potential issues;
  • Implement a plan to expand analytics use in an organization; and
  • Earn credentials in the Salesforce Trailhead badge program.

Jan. 28 – April 30, 2020
Tuesdays and Thursdays, 5–7 p.m. (P.T.)
Live & Online

This Sales Operations certificate course, is provided in partnership with GreenFig, a market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy.

Cost: $2,200. This price includes a current discount of $550.
Required Credits: 13 CEUs
Duration: 14 weeks. Class meets live, online, Tuesdays and Thursdays, 5–7 p.m. (P.T.)


Course Units Fall Winter Spring Summer
1. Applied Business Science Courses
Sales Operations Certificate Course 13.0 CEU's

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