Course

Verbal Identity: Creating Your Strategic Brand | SVIG.806

Entrepreneurs seeking to brand or rebrand their companies and professionals tasked with creating or maintaining brand verbal identity will learn how brands can serve new companies to carve a unique niche in industry and gain attention.

In this course, we will focus on verbal identity, using case studies and participants’ own companies, to illustrate how to create a well-defined and consistent brand.

Takeaways

• Understand the role of brand in a company’s success
• Analyze branding and positioning strategy in your industry
• Identify branding and positioning opportunities for new companies
• Create simple and effective brand ideas for your company or product
• Position a new company or product effectively against competitors in a crowded market
• Create a brand strategy roadmap and guidelines for your company’s verbal identity and messaging
• Understand elements of brand naming—meaning of names, properties of name types, competitive name analyses, and naming pitfalls
• Navigate naming logistics—global market issues, trademark issues, and domain strategy
• Develop an effective company/product name

You’ll leave the course with a toolbox for creating verbal brand strategy for products and companies, including messaging and naming.