Leveraging Content and Social Analytics
How do product managers, marketers, entrepreneurs and engineers quickly learn to use social data to be more persuasive, refine messaging and illustrate the value of social programs to stakeholders? They begin by building social relationships. They nurture conversations with customers, advocates and influencers who help them build a sustainable revenue stream. In this course, students learn best practices to find customers and implement the three Ms of process improvement: manage, maximize, and measure. Learn to increase engagement and harvest customer leads on leading social media platforms. Practice successful social listening and use analytics to find, track, and measure campaigns. You'll use a listen-first approach, create a brand story, and develop social campaigns on different channels. As a final team project, you will design a social media marketing plan and present it to an audience of industry experts. Some familiarity with social media skills and how to create a Facebook business page is recommended to take this course.
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