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Customer Discovery in Product/Market Fit | SVIG.804

Startups fail when they can’t connect with customers. How do you determine the right customers? You use core marketing and customer development frameworks to make sure you are in a good market with a product that can satisfy that market, to make sure you have product/market fit.

In this foundational course for entrepreneurs, we discuss how to identify target customers, determine the degree of product/market fit, and evaluate various monetization options. We will:

  • Learn core concepts in marketing, product/market fit, and business model design.
  • Use various frameworks for evaluating product/market fit.
  • Evaluate the profit-making potential of a startup idea.
  • Frame ideas in a succinct validation pitch.
  • Create customer profiles, value maps, and use them to analyze what it will take to achieve product/market fit.
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