Saturday Phone Service Interruption

There will be a brief pause in our phone service beginning at noon on Saturday, May 15 through May 16. For course emergencies, you may reach us at extension@ucsc.edu.

Course

Customer Discovery in Product/Market Fit | SVIG.804


Startups fail when they can’t connect with customers. How do you determine the right customers? You use core marketing and customer development frameworks to make sure you are in a good market with a product that can satisfy that market, to make sure you have product/market fit.

In this foundational course for entrepreneurs, we discuss how to identify target customers, determine the degree of product/market fit, and evaluate various monetization options. We will:

  • Learn core concepts in marketing, product/market fit, and business model design.
  • Use various frameworks for evaluating product/market fit.
  • Evaluate the profit-making potential of a startup idea.
  • Frame ideas in a succinct validation pitch.
  • Create customer profiles, value maps, and use them to analyze what it will take to achieve product/market fit.
Have a question about this course?
Speak to a student services representative.
Call (408) 861-3860
This course is related to the following programs:

Course Availability Notification

Please use this form to be notified when this course is open for enrollment.

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu