Course

Customer Acquisition 2.0: Strategies, Retention and Win-Back


What determines whether or not your product proves to be a hit in the marketplace? An excellent customer acquisition strategy that targets the right customers in a cost-effective way is the key. A robust strategy encompasses an end-to-end customer focus: understanding what your target customer really wants, developing products that the target customer will embrace, designing compelling marketing communications, and delivering satisfying customer experiences. The course will cover online and offline measurable marketing techniques to gain awareness, educate prospects, and influence customers' buying behaviors. Numerous real world case studies are presented. Topics include:
  • Gaining insight about customers
  • Describing the target market
  • Positioning
  • Metrics
  • Advertising
  • Packaging
  • Promotions
  • Distribution strategy
  • Pricing
  • Online and offline marketing
  • How to create acquisition strategy
  • Word of mouth
  • Consumer trends

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Units Location Cost Instructor
01-31-2020 to 02-14-2020 1.5 CLASSROOM $650

Patrick J Williams

Enroll

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Fri, 01-31-2020 5:30 p.m. 9:30 p.m. Classroom with Online Materials SANTA CLARA
Sat, 02-08-2020 8:30 p.m. 5:00 p.m. Classroom with Online Materials SANTA CLARA
Fri, 02-14-2020 5:30 p.m. 9:30 p.m. Classroom with Online Materials SANTA CLARA

Course Inquiry

Ask us any questions you may have about this course.

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu