Application of Social Media for Business Growth

This course builds on top of the courses "Fundamentals, Social Media Marketing" and "Advanced Social Media Marketing: A Practical Approach for Business," enabling students to apply the range of their newly acquired social media and marketing skills in a simulated real world environment. Students will expand upon the social media marketing strategies they have created during the "Advanced Social Media Marketing: A Practical Approach for Business" course, adding the depth required to succeed in a Silicon Valley work environment.

Emphasis is placed on creating a social media campaign that:

  • Teaches students to support all of their decisions with facts

  • Acknowledges the reality of often limited resources and competing priorities

  • Presents a clear assessment of the best marketing mix without a bias for social media

  • Demonstrates the application of cutting-edge social media tools, techniques and concepts

  • Gives students the opportunity to present and defend their ideas in front of a fictional Silicon Valley employer

  • The course will further hone students’ social media marketing proficiency by introducing concepts like cross-platform campaigns, programmatic marketing, as well as the application of social media management tools for teams.

It is recommended that students have a marketing background, or take "Principles of Marketing" prior to enrolling in this courses.

[Former #30484]

Prerequisites :

Offering code Offering title
MKTG.X415 Social Media Marketing Fundamentals
MKTG.X416 Advanced Social Media Marketing: A Practical Approach for Business