This course builds on top of the courses "Fundamentals, Social Media Marketing" and "Advanced Social Media Marketing: A Practical Approach for Business," enabling students to apply the range of their newly acquired social media and marketing skills in a simulated real world environment. Students will expand upon the social media marketing strategies they have created during the "Advanced Social Media Marketing: A Practical Approach for Business" course, adding the depth required to succeed in a Silicon Valley work environment.
Emphasis is placed on creating a social media campaign that:
- Teaches students to support all of their decisions with facts
- Acknowledges the reality of often limited resources and competing priorities
- Presents a clear assessment of the best marketing mix without a bias for social media
- Demonstrates the application of cutting-edge social media tools, techniques and concepts
- Gives students the opportunity to present and defend their ideas in front of a fictional Silicon Valley employer
- The course will further hone students’ social media marketing proficiency by introducing concepts like cross-platform campaigns, programmatic marketing, as well as the application of social media management tools for teams.
It is recommended that students have a marketing background, or take "Principles of Marketing" prior to enrolling in this courses.