The contemporary marketing toolset has expanded dramatically with the mainstreaming of digital technologies, placing social media skills in high demand for marketers and many other careers. This course focuses on the digital technologies and tools used to compete for customers since the seismic shift from push to pull marketing. Students gain an understanding of the key social media channels (Facebook, LinkedIn, Twitter) branded communities, blogs, and how they fit into B2B and B2C marketing strategies.
Explore how the mobile revolution has affected marketing and the fundamentals of online market research. Learn best social media practices and understand how social media can be leveraged for measurable business results. Students will create a basic social media marketing plan and see how social media adds value to particular job functions and roles.
It is recommended that students have a marketing background, or take "Principles of Marketing" prior to enrolling in this course.
Note(s): MCLE--Minimum Continuing Legal Education State Board of CA, 19.25 hours.