Web Writing That Works


There’s so much content on the Internet—what makes yours stand out? Learn how to write online content that’s compelling, quick to digest and easy to act on in this course, which offers extensive handouts and sociable discussions that will provide you with practical writing guidelines. Case studies supplement extensive writing exercises, discussions, and group critiques of prose found on contemporary websites, blogs, Facebook, and Twitter. This course draws on contemporary research into Web usability, reading comprehension, and user psychology to help beginning marketing writers and more experienced writers who have not yet written for the Web. It is not necessary for you to have any experience with HTML, XML or any particular software, as this course does not cover graphic design or programming.

By the end of this course, you'll be able to:

  • Describe how your own persona and attitude help spark a conversation with your customers on the Web
  • Trim your text so that people will actually read it online
  • Prepare brief but persuasive tweets as a representative of your business or organization
  • Make your Web prose easy to scan so that impatient visitors to your site can get the gist of your message
  • Present a believable persona and write persuasively for your corporate blog
  • Win more Likes for your corporate Facebook page
  • Create an e-book as part of a content marketing campaign

Prerequisites :


No prerequisites