Explosive growth in mobile e-commerce is paving the way for new, intuitive, and disruptive technologies to reshape the fintech industry creating exciting opportunities for entrepreneurs, marketers, programmers, and engineers. AI, data analytics, and deep machine learning are driving innovations that map the consumer journey in the store, on the web, and in an app for a ubiquitous and unified shopping experience.
In this introductory course, students with a business background or programming experience will have an opportunity to develop an in-depth understanding of the transaction process. We will explore the consumer journey—from merchants to acquirer, and from processor to brands and banks—getting a better understanding of how major traditional and online companies are investing in the development of e-commerce. You’ll also learn how check-out free stores like Amazon Go are utilizing sensor fusion, computer vision and smart IoT solutions to reduce friction and increase consumer convenience.
Starting from magstripe to secure chip-card and mobile wallets such as Apple Pay and Google Pay, this course covers advancements in e-commerce, security, payments, blockchains, and artificial intelligence. You will learn details of alternate payment methods such as AliPay and Wechat Pay and how to use methods such as Amazon Pay, PayPal, Visa checkout, and Stripe for online commerce. A new module will provide introduction to voice-based commerce using Alexa Skills. We will dive into the role of data analytics, AI and deep machine learning for fintech, security and risk management, concluding the course with a focus on blockchains, crypto-currencies, and emerging trends. Depending on your experience and background, you will either produce a case study or build an e-commerce project in an iOS or Android environment.
By the end of the course, you will understand the fundamentals of e-commerce, mobile payments, security, AI in fintech and intelligent data analytics to offer a seamless commerce experience. You will be better prepared to engage in developing innovative platforms and applications and pursue new market opportunities.
- Fundamentals of international commerce/e-commerce
- Traditional magnetic strip and secure chip-based EMV payment systems
- the transaction process
- Mobile wallets: Apple Pay, Google Pay
- Alternate payments: AliPay, WeChat Pay
- User experience and consumer journey
- NFC, SE, BLE, QR codes
- Voice-enabled e-commerce
- Multi-factor authentication
- AI, data analytics and DML in fintech
- Risk management
- Standards, certification, and compliance requirements
- Blockchain applications, cryptocurrencies
- Future trends
Skills Needed: General understanding of e-commerce and some programming experience.