Implementing Marketing and Sales Strategies


In this introductory course students gain an integrated view of marketing and sales strategies by studying the concepts, framework, and techniques behind great strategic decisions. Learn how firms establish sustainable competitive advantages and develop customer strategies amid risk and uncertainty. You will see how to develop cohesive marketing and sales strategies to support revenue generation. Investigate key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity, and pace of selling.

Course Objectives:



  • Describe corporate and business strategies
  • Develop sustained competitive advantages
  • Apply selling strategies to systematically convert prospects into customers
  • Maintain customer relationships to maximize long-term profitability






[Former #1661]

Prerequisites :


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X403.(4) 3/11/2019 06:00 PM SANTA CLARA $700 Ly-Huong T Pham Enroll