Customer Acquisition 2.0: Strategies, Retention and Win-Back


What determines whether or not your product proves to be a hit in the marketplace? An excellent customer acquisition strategy that targets the right customers in a cost-effective way is the key. A robust strategy encompasses an end-to-end customer focus: understanding what your target customer really wants, developing products that the target customer will embrace, designing compelling marketing communications, and delivering satisfying customer experiences. The course will cover online and offline measurable marketing techniques to gain awareness, educate prospects, and influence customers' buying behaviors. Numerous real world case studies are presented.
Topics include:


  • Gaining insight about customers

  • Describing the target market

  • Positioning

  • Metrics

  • Advertising

  • Packaging

  • Promotions

  • Distribution strategy

  • Pricing

  • Online and offline marketing

  • How to create acquisition strategy

  • Word of mouth

  • Consumer trends




[Former #22408]

Prerequisites :


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X405.(4) 7/27/2019 08:00 AM SANTA CLARA $650 Patrick J Williams Enroll