Social Media Marketing Professional Award
Certificate Program

Social Media Marketing Professional Award

A strategy for engagement
Enroll in Certificate Program View Individual Courses
Priyanka Soni, Marketing Management Alumna

"I researched which social media channels they use, when they use them, and for what purpose."
Priyanka Soni, Marketing Management Alumna

Program Description

Classroom

Rev up your social media strategy. This is a quick, deep dive into the social media marketer toolbox. Students learn key digital technologies and tools to compete for customers in the digital economy, broaden their online audience, and leverage social media to create measurable business results. Explore how key social media channels, branded communities, blogs, video, and messenger apps fit into B2B and B2C marketing strategies and create a social media marketing plan grounded in analytics. You will learn the best practices of online market research and sponsored content campaigns and understand how social media can add value to particular job functions to exceed performance goals.

Social Media Marketing professional award program objectives:

  • Know your audience

  • Understand the strengths of major social media channels

  • Develop your own social media campaigns.

  • Manage, monitor and analyze your social media presence.

Total Required: 3 courses (6 units)

Time Commitment: A full-time student can complete the certificate in 6–9 months.

Estimated Cost: $2,700

F1 Students: [Costs for F-1 students]

Courses

Total Required: 3 courses (6 units)

Course Requirements

Fall Classroom
Spring Classroom
Spring Classroom
Fall Classroom
Winter Classroom
Summer Classroom

Award Completion Review

Fall Online
Winter Online
Spring Online
Summer Online

Requisite Knowledge

Please review course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

Enroll in Program

Enroll Now

You are invited to declare candidacy in your certificate program as soon as possible so you can lock in the curriculum requirements and not be impacted by any subsequent program changes. Once you’ve declared, you have three years to complete the program.

Contact

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You may also contact our Outreach Team at (408) 861-3860 or ExtensionProgram@ucsc.edu.

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