Marketing Management
Certificate Program

Marketing Management

Anticipating customer needs
Enroll in Certificate Program View Individual Courses
Jim Lamascus

"Within four weeks of class, I was able to start sharing insight with customers."
Jim Lamascus

Program Description

Classroom • Online

Silicon Valley-style customer-driven marketing. The days of siloed sales and marketing are over. The buyer is now in control. We teach you the tools you need to succeed in sales and marketing alignment; the fusion of sales, marketing, and social selling; and programmatic marketing and sales. Learn how artificial intelligence can personalize the customer experience. We offer two tracks: Marketing Management and Digital Marketing (includes social media courses). See our Social Media Marketing Professional Award.

Marketing Management certificate program objectives:

·    Create integrated, multi-channel marketing campaigns

·    Evaluate the success of marketing campaigns based on data

·    Communicate brand values to diverse audiences

·    Leverage social media as a selling tool

Curriculum: Total Required: 7–8 courses/14 units. Take 3 courses (6.5 units) of required credit, 4–5 courses (7.5 units) of elective credit. End with certificate of completion review.

Time Commitment: A full-time student can complete the certificate in 9–12 months.

Estimated Cost: $5,000

Cost for F1 Students: [Costs for F-1 students]

Courses

Curriculum: Total Required: 7–8 courses/14 units. Take 3 courses (6.5 units) of required credit, 4–5 courses (7.5 units) of elective credit. End with certificate of completion review.

Required Courses

Fall Classroom
Spring Classroom
Fall Online
Winter Classroom
Spring Online
Summer Online
Units: 2.0 MKTG.X400
Fall Classroom
Winter Classroom
Summer Classroom

Specialized Electives: Digital Marketing

Fall Classroom
Spring Classroom
Spring Classroom
Fall Classroom
Spring Classroom
Winter Classroom
Summer Classroom
Summer Classroom
Winter Classroom
Summer Classroom
Units: 2.0 MKTG.X410
Fall Classroom
Spring Classroom
Fall Classroom
Winter Classroom
Summer Classroom
Units: 1.5 MKTG.X412
Winter Classroom
Summer Classroom
Units: 1.5 MKTG.X411

Specialized Electives: Marketing Management

Fall Classroom
Spring Classroom
Fall Classroom
Winter Classroom
Spring Classroom
Fall Classroom
Spring Classroom
Units: 3.0 MEDD.X402
Fall Classroom
Units: 2.0 MKTG.X401
Winter Online
Spring Classroom
Winter Classroom
Summer Classroom
Winter Classroom
Summer Classroom

Required Certificate Review

Fall Online
Winter Online
Spring Online
Summer Online

Requisite Knowledge

Please review the course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

Program Chair

LY-HUONG PHAM

LY-HUONG PHAM, M.A., M.B.A., Ph.D., has over 30 years of experience in general management, system software development, consulting, and entrepreneurship in the high tech industry. She is chief executive officer of Mobiscale LLC, a private company providing end-to-end strategic and engineering services for startups and Fortune 500 companies in diverse industries. Previous experience includes serving as CEO at several startups and holding senior management roles at Apple, Turbolinux, and Cray. She is also co-inventor of 10 granted patents that have produced over a billion dollars in licensing revenue. Pham completed a Ph.D. in human and organizational systems with a concentration on information society and knowledge organization. As a director and chair of audit committees for several nonprofit organizations, she's worked to transform the health, education, and communities of disadvantaged people in Southeast Asia. She has taught courses in computer sciences, business management, and marketing, in the U.S. and Asia, sharing her integrative view of academic theories and professional lessons learned from company turnarounds, new market developments, startup launches and corporate spin-offs.

 

Enroll in Program

Enroll Now

You are invited to declare candidacy in your certificate program as soon as possible so you can lock in the curriculum requirements and not be impacted by any subsequent program changes. Once you’ve declared, you have three years to complete the program.

Contact

Have a question about Marketing Management Certificate Program or want to subscribe for updates? Use the form below.

You may also contact our Outreach Team at (408) 861-3860 or ExtensionProgram@ucsc.edu.

[*] required