Medical Device Marketing


Are you interested in making the leap from regulatory zero to marketing hero? The key to building a successful medical device business is finding balance between meeting regulatory requirements and maximizing marketing opportunities. It is critical that life science professionals understand the role of regulatory affairs and its impact on revenue generation. This course uses case studies (e.g.

Prerequisites:


No prerequisites


Customer Acquisition 2.0: Strategies, Retention and Win-Back


What determines whether or not your product proves to be a hit in the marketplace? An excellent customer acquisition strategy that targets the right customers in a cost-effective way is the key. A robust strategy encompasses an end-to-end customer focus: understanding what your target customer really wants, developing products that the target customer will embrace, designing compelling marketing communications, and delivering satisfying customer experiences.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X405.(2) 7/21/2018 09:00 AM SANTA CLARA 650 Patrick J. Williams View Enroll

Database Marketing and Social Selling


Income may be lost when marketers fail to track and follow up on customers, and the number of existing customer leads and inquiries can be overwhelming. The explosive growth of social media channels such as Facebook, LinkedIn and Twitter has created a new customer interaction channel that fundamentally affects brands, marketing media plans and campaigns. From lead generation, to retention, to ensuring customer satisfaction, social media channels provide opportunities as well as risks. You’ll learn methods to efficiently track and manage interactions with customers.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X414.(1) 6/16/2018 01:00 PM SANTA CLARA 580 Thomas Patrick Moyer View Enroll

Leveraging Content and Social Analytics


How do product managers, marketers, entrepreneurs and engineers quickly learn to use social data to be more persuasive, refine messaging and illustrate the value of social programs to stakeholders? They begin by building social relationships. They nurture conversations with customers, advocates and influencers who help them build a sustainable revenue stream. In this course, students learn best practices to find customers and implement the three Ms of process improvement: manage, maximize, and measure.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X417.(2) 7/11/2018 06:00 PM SANTA CLARA 650 Alice B Goldstein View Enroll

Search Engine Marketing


Your web site is your marketing window to the world. But how will the world find you and will they stay once they arrive? How can you score better with search engines by having an active organic search (SEO) program? When does it pay to advertise online and use SEM/PPC campaigns? What are the options? How do I track spending and results? How do I use Social Media to improve my search engine rankings and what tools are available?

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X410.(3) 9/13/2018 06:00 PM SANTA CLARA 700 John E Thyfault View Enroll

Social Media Marketing Fundamentals


The contemporary marketing toolset has expanded dramatically with the mainstreaming of digital technologies, placing social media skills in high demand for marketers and many other careers. This course focuses on the digital technologies and tools used to compete for customers since the seismic shift from push to pull marketing.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X415.(3) 8/15/2018 06:00 PM SANTA CLARA 650 Alice B Goldstein View Enroll
MKTG.X415.(4) 9/29/2018 12:30 PM SANTA CLARA 650 Thomas Patrick Moyer View Enroll

Web and Mobile Analytics


With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.

Prerequisites:


Offering code Offering title
MKTG.X403 Implementing Marketing and Sales Strategies
MKTG.X408 Integrated Marketing Communication
MKTG.X400 Principles of Marketing

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X412.(2) 8/25/2018 09:00 AM SANTA CLARA 650 Assimakis (Mike) Tzamaloukas View Enroll

Business and Professional Writing


According to Fortune Magazine, professionals with the best writing skills earn three times more than their least capable peers. This course is designed to improve your skills on how to write effective letters, memos, proposals and other professional documents. It emphasizes planning for audience analysis, effective organization and presentation of information with clarity, simplicity and coherence. Learn the process of writing and the use of concrete tools to improve your business writing. In-class exercises build confidence while homework lets you practice your new skills.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
BUSM.X414.(3) 9/18/2018 06:00 PM SANTA CLARA 700 Linda Rodgers-Price View Enroll

Web Writing That Works


There’s so much content on the Internet—what makes yours stand out? Learn how to write online content that’s compelling, quick to digest and easy to act on in this course, which offers extensive handouts and sociable discussions that will provide you with practical writing guidelines. Case studies supplement extensive writing exercises, discussions, and group critiques of prose found on contemporary websites, blogs, Facebook, and Twitter.

Prerequisites:


No prerequisites


Principles of Marketing


Marketing is the convergence point for issues involving the customer, the competition and corporate capabilities. In product- or service-based industries, understanding marketing enables managers to work with greater insight and effectiveness. This course defines the fundamental principles of marketing in the contexts of the corporation, the economy and society.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X400.(4) 9/11/2018 06:00 PM SANTA CLARA 700 Ly-Huong T Pham View Enroll

Pages