Medical Device Marketing


Are you interested in making the leap from regulatory zero to marketing hero? The key to building a successful medical device business is finding balance between meeting regulatory requirements and maximizing marketing opportunities. It is critical that life science professionals understand the role of regulatory affairs and its impact on revenue generation. This course uses case studies (e.g.

Prerequisites:


No prerequisites


Integrated Marketing Communication


A proper integrated marketing communication plan is the best way to reach your appropriate target market with consistent messaging in a cost-effective and measurable way. This course shows you how to develop an effective blend of public relations, advertising, internet marketing, direct marketing, personal selling, incentives and other marketing tools, so that they all convey a consistent message.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X408.(803) 7/2/2018 12:00 AM ONLINE 725 Michael H Savod View Enroll
MKTG.X408.(804) 10/1/2018 12:00 AM ONLINE 725 Michael H Savod View Enroll

Advanced Social Media Marketing: A Practical Approach for Business


This course provides a pragmatic approach to achieving measurable marketing goals by using modern social media marketing methods, tools, and platforms.

Students will learn how to create a winning social media marketing strategy and executable campaign plan and gain insights into advanced topics such as digital transformation and predictive marketing.
Learn the techniques used by Silicon Valley pros to impact the digital buyer cycle, accelerate the sales cycle and nurture leads, exploiting social networks such as LinkedIn, Twitter and Facebook in combination with listening, automation and anal

Prerequisites:


Offering code Offering title
MKTG.X415 Social Media Marketing Fundamentals

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X416.(3) 10/31/2018 06:00 PM SANTA CLARA 650 Alice B Goldstein View Enroll

Applied Digital Marketing for Business: Tools, Technologies, Techniques and their Applications


The Applied Digital Marketing course introduces students to the world of integrated digital marketing. This program provides students with strategic and tactical skills they will need to identify, engage, and develop successful relationships with customers in today’s digital environment. The course is designed to explore best practices and practical applications of search (SEO/SEM), display, mobile, video, social media, email (CRM), and the reporting/analytics behind running successful multichannel campaigns.




[Former #30487]

Prerequisites:


No prerequisites


CRM: Customer Relationship Management, Fundamentals


It is critical that companies provide a consistent experience to their customers across all channels of interactions, and listen and respond to them regardless of time, place and language. This course covers the history of customer relationship management (CRM) and its evolution to customer experience--the business needs that ultimately require an effective CRM strategy, and its accompanying tools and technologies. The course includes case studies and live demonstrations of software solutions. By the end of the course, you will know how to create a CRM strategy for your organization.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X407.(3) 9/7/2018 06:00 PM SANTA CLARA 750 Patrick J. Williams View Enroll

Customer Acquisition 2.0: Strategies, Retention and Win-Back


What determines whether or not your product proves to be a hit in the marketplace? An excellent customer acquisition strategy that targets the right customers in a cost-effective way is the key. A robust strategy encompasses an end-to-end customer focus: understanding what your target customer really wants, developing products that the target customer will embrace, designing compelling marketing communications, and delivering satisfying customer experiences.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X405.(2) 7/21/2018 09:00 AM SANTA CLARA 650 Patrick J. Williams View Enroll

Database Marketing and Social Selling


Income may be lost when marketers fail to track and follow up on customers, and the number of existing customer leads and inquiries can be overwhelming. The explosive growth of social media channels such as Facebook, LinkedIn and Twitter has created a new customer interaction channel that fundamentally affects brands, marketing media plans and campaigns. From lead generation, to retention, to ensuring customer satisfaction, social media channels provide opportunities as well as risks. You’ll learn methods to efficiently track and manage interactions with customers.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X414.(1) 6/16/2018 01:00 PM SANTA CLARA 580 Thomas Patrick Moyer View Enroll

Leveraging Content and Social Analytics


How do product managers, marketers, entrepreneurs and engineers quickly learn to use social data to be more persuasive, refine messaging and illustrate the value of social programs to stakeholders? They begin by building social relationships. They nurture conversations with customers, advocates and influencers who help them build a sustainable revenue stream. In this course, students learn best practices to find customers and implement the three Ms of process improvement: manage, maximize, and measure.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X417.(2) 7/11/2018 06:00 PM SANTA CLARA 650 Alice B Goldstein View Enroll

Search Engine Marketing


Your web site is your marketing window to the world. But how will the world find you and will they stay once they arrive? How can you score better with search engines by having an active organic search (SEO) program? When does it pay to advertise online and use SEM/PPC campaigns? What are the options? How do I track spending and results? How do I use Social Media to improve my search engine rankings and what tools are available?

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X410.(3) 9/13/2018 06:00 PM SANTA CLARA 700 John E Thyfault View Enroll

Social Media Marketing Fundamentals


The contemporary marketing toolset has expanded dramatically with the mainstreaming of digital technologies, placing social media skills in high demand for marketers and many other careers. This course focuses on the digital technologies and tools used to compete for customers since the seismic shift from push to pull marketing.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X415.(3) 8/15/2018 06:00 PM SANTA CLARA 650 Alice B Goldstein View Enroll
MKTG.X415.(4) 9/29/2018 12:30 PM SANTA CLARA 650 Thomas Patrick Moyer View Enroll

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