Principles of Marketing


Marketing is the convergence point for issues involving the customer, the competition and corporate capabilities. In product- or service-based industries, understanding marketing enables managers to work with greater insight and effectiveness. This course defines the fundamental principles of marketing in the contexts of the corporation, the economy and society.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X400.(4) 9/11/2018 06:00 PM SANTA CLARA 700 Ly-Huong T Pham View Enroll

Financial Statement Analysis


In both the public and private sectors, managers must be skilled at conducting research and analysis to determine if a firm is a good credit risk or a suitable investment, and if it can sustain operations. This course provides essential knowledge for the CPA examinations. It presents financial statements as a set of dynamic instruments used to support management decision making and protect the public interest.

Prerequisites:


Offering code Offering title
ACCT.X400 Introduction to Accounting I: Financial Accounting
ACCT.X401 Introduction to Accounting II: Managerial Accounting

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X409.(2) 7/11/2018 06:00 PM SANTA CLARA 775 Scott C. McDonald View Enroll

Power of Market Research


Executives need market research to make informed strategic business decisions on product planning, target markets, customer requirements, communications strategies, pricing, distribution channels and many other factors.

Prerequisites:


No prerequisites


Implementing Marketing and Sales Strategies


This introductory course emphasizes revenue generation and investigates the key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity and pace of selling. Participants learn to systematically convert prospects into customers and to maintain relationships to maximize long-term profitability.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X403.(3) 10/23/2018 06:00 PM SANTA CLARA 700 Ly-Huong T Pham View Enroll

Intermediate Accounting II


This intermediate-level course covers the theory and application of accounting. Through lectures, readings and course exercises, this course covers investment accounting, bonds, pensions, leases and earnings per share.



[Former #6381]

Prerequisites:


Offering code Offering title
ACCT.X400 Introduction to Accounting I: Financial Accounting
ACCT.X401 Introduction to Accounting II: Managerial Accounting
ACCT.X402 Intermediate Accounting I

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X403.(4) 9/25/2018 06:00 PM SANTA CLARA 775 Ray CK Chau View Enroll

Integrated Marketing Communication


A proper integrated marketing communication plan is the best way to reach your appropriate target market with consistent messaging in a cost-effective and measurable way. This course shows you how to develop an effective blend of public relations, advertising, internet marketing, direct marketing, personal selling, incentives and other marketing tools, so that they all convey a consistent message.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X408.(803) 7/2/2018 12:00 AM ONLINE 725 Michael H Savod View Enroll
MKTG.X408.(804) 10/1/2018 12:00 AM ONLINE 725 Michael H Savod View Enroll

Intermediate Accounting I


This intermediate-level course is designed for participants specializing in accounting. Through lecture and exercises, it covers the theory and application of accounting. The course emphasizes revenue recognition, current assets and liabilities, and fixed asset accounting. There will be quizzes and tests designed to reinforce these concepts.



[Former #5675]

Prerequisites:


Offering code Offering title
ACCT.X400 Introduction to Accounting I: Financial Accounting
ACCT.X401 Introduction to Accounting II: Managerial Accounting

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X402.(3) 7/3/2018 06:00 PM SANTA CLARA 775 Ray CK Chau View Enroll

Project Leadership and Communication


This course is designed to equip students with the "soft skills" needed for managing projects, including leadership, communications, team organization and development, conflict management, quality management, and negotiating. Using case studies and exercises, students explore vital aspects of project leadership such as the use of participative management to build commitment, leadership styles, organizational cultures and configurations, interpersonal skill development, project staffing, and working with distance-separated teams.

Prerequisites:


Offering code Offering title
PPMT.X400 Role of the Project Manager

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
PPMT.X415.(6) 7/5/2018 06:30 PM SANTA CLARA 900 Alan Tsuda View Enroll
PPMT.X415.(8) 9/20/2018 06:30 PM SANTA CLARA 900 Alan Tsuda View Enroll
PPMT.X415.(807) 9/26/2018 12:00 AM ONLINE 900 Sanjay Bhatia View Enroll

Introduction to Accounting II: Managerial Accounting


This course covers managerial accounting and how to evaluate cost-accounting data in order to help management do its job effectively in the areas of planning, control, motivation, communication, evaluation of performance and decision making.

Prerequisites:


Offering code Offering title
ACCT.X400 Introduction to Accounting I: Financial Accounting

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X401.(4) 9/13/2018 06:00 PM SANTA CLARA 775 Tharan J Lanier View Enroll

Introduction to Accounting I: Financial Accounting


This course covers the fundamentals of financial accounting as well as the identification, measurement and reporting of the financial impacts of economic events on enterprises.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X400.(5) 6/27/2018 06:00 PM SANTA CLARA 775 Dianne V Conry View Enroll
ACCT.X400.(806) 9/10/2018 12:00 AM ONLINE 775 Dianne V Conry View Enroll

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