Microeconomics, Introduction


Prerequisites :

No prerequisites

Principles of Real-World Economics

This course focuses on real-world applications of economics, discusses complex economic processes without the use of mathematics, and explores why the current economy is—in economist Paul Krugman’s words--in a “low-level depression”. You will learn to apply these concepts to topics such as minimum wage legislation, the function of unions, and healthcare. Topics include the principles of markets dominated by oligopolies, the skewed distribution of income, endemic underemployment, the principle agent problem and globalization.

Prerequisites :

No prerequisites

Business Administration and M.B.A. Prerequisites Info Session

This free event is an informal information session for new or returning students who are interested in the Business Administration and M.B.A. Prerequisites programs. The event includes a program overview and highlights of courses in the current quarter. The program staff and instructors will be available to answer individual questions on a first-come, first-serve basis. Staff can also provide recommendations regarding course sequence. We encourage you to register early to reserve your space.

Prerequisites :

No prerequisites

Business Administration Certificate Completion Review

Once all of the certificate requirements have been met and your final grades are posted, please access your Student Portal to enroll in the “Certificate Completion Review” to begin the review process. Please allow up to 4 weeks to receive your certificate.

Prerequisites :

No prerequisites

Sections :

Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
O-CE0405.(009) // 04:00 PM 75 View Enroll
Business and Leadership



The Business Leader of Today

The great leaders have always been the learners, the people who are always on the lookout for the best solution to the new business challenges of the day. Fortunately there is an ever-growing body of evidence to support business decisions—new analytics, new technology, and new research about coaching and inspiring a workforce. Our Business and Leadership program invites you to dip into this evolving  body of knowledge, to understand effective management skills, and be the leader who can build real change. One thing hasn't changed, however. The business leader of today is required to understand a broad set of skills—from sales and marketing to economics, finance, management, and organizational behavior.

Students in the 25-unit Business and Leadership certificate program will get a foundation of practical skills to handle the day-to-day aspects of running a business. They will receive the opportunity to network with industry professionals and get hands-on practice with industry professionals who teach them to effectively facilitate, negotiate, coach like an expert, and help employees carry out a unified vision. There is such a dearth of great leaders who understand the new workplace of today. When you understand the broad theories of business and develop competency in critical business functions, you will be able to more effectively compete in the Silicon Valley job market. Our program is structured to give you the skills you need to make the right decisions and get promoted to the next management position.

In addition to the certificate program, we offer a range of courses to target knowledge in specific subjects—Business Essentials, Financial Analysis / Accounting, Management Development, and Marketing Business Development. Students, who are not interested in pursuing a certificate program, are invited to pick and choose courses one at a time or sign up for the Individual courses that fulfill professional continuing education requirements such as MCLE and CPA.

The Profession

"Overall employment of top executives is projected to grow 8 percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth will vary widely by occupation and industry, and is largely dependent on the rate of industry growth."

U.S. Bureau of Labor Statistics​ , October 2017

Employment of administrative services managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Tasks such as managing facilities and being prepared for emergencies will remain important in a wide range of industries.

Because the need for great business leadership skills applies to organizations across the board, salaries and job forecast are dependent on a chosen industry. That said, the U.S. Bureau of Labor Statistics estimates that, overall, the median annual wage for management occupations was $100,790 in May 2016. It was the highest wage of all the major occupational groups. Further, the BLS estimated that the median annual wage for chief executives was $181,210, and $44,290–$155,020 for general and operations managers, or a median of $99,310.  

•   U.S. Bureau of Labor Statistics
•  Harvard Business Review
•  When Every Leader Promises to Change the World, How Can We Tell Who Will Leave Us Better Off? (Harvard Business Review, Dec. 2017)
•  Research: 6 Things Great Leaders Always Do (But Mere Bosses Typically Fear) (Inc, October 2017)


As a graduate of the Business Administration certificate program, you’ll have the skills to:
•  Understand how the American legal process can impact business; 
•  Communicate business needs effectively in person and in writing; 
•  Apply marketing principles and techniques to sell your products or services; 
•  Master the fundamentals of business finance; and
•  Navigate organizational change


Program Format

The UCSC Extension Business and Leadership certificate program is offered at the UC Santa Cruz Silicon Valley campus, a beautiful facility located on the corner of Scott Boulevard and Bowers Avenue in Santa Clara. Courses are offered on campus and online. Choose courses according to your interest or declare candidacy in the certificate for a more comprehensive overview of the field.

Certificate Requirements

Total units needed for certificate completion: 25 units
Required: 14 units
Elective: 11 units
GPA: 3.0, with a C or better in all courses.
Timeline: To earn the certificate, you must complete all minimum requirements within three years of declaring candidacy.
Transferring courses from other institutions: Courses completed more than 5 years prior to the date of certificate issuance cannot be used to fulfill requirements. Learn more about transferring credit here.

Required Courses

•  Business Law and Its Environment, 3 units
•  Finance I, Fundamentals, 3 units
•  Management and Organization, Principles, 2 units
•  Microeconomics, Introduction, 4 units
•  Principles of Marketing, 2 units


You must complete a minimum of 11 elective units to earn the certificate.

Business Essentials
•  Business and Professional Writing,
2 units
•  Effective Negotiations: Principles, Strategies, and Techniques, 1.5 units
•  Facilitation Skills, 2 units
•  International Business and the Global Economy, 3 units
•  Principles of Business Analysis, 3 units

Financial Analysis/Accounting
•  Business Economics,
2 units
•  Business Statistics I, 2.5 units
•  Business Statistics II, 2.5 units
•  Finance for the Business Professional, 1 unit
•  Financial Statement Analysis, 4 units
•  Introduction to Accounting I: Financial Accounting, 4 units
•  Introduction to Accounting II: Managerial Accounting, 4 units

Management Development
•  21st Century Leadership,
1.5 units
•  Applied Organizational Behavior and Coaching, 3 units
•  Business Communications, 2 units
•  Creating the Successful Team, 1.5 units
•  Human Resource Management, Introduction, 1.5 units
•  Organizational Development and Change, Introduction, 2 units

Marketing Business Development
•  Marketing Operations 2.0: Tactical Discipline to Strategic Vision,
2 units
•  Power of Market Research, 2 units
•  Product Management: Moving the Product to Market, 2 units

Want to learn more about our curriculum in person? Join us for a free Info Session to learn more about our courses, faculty, and program requirements. Learn more on our Events page.

At UCSC Extension, courses are developed by program chairs and faculty according to the rigorous University of California standards and designed to meet the economic needs of each industry. Our instructors represent the best of both worlds.



No application is required to enroll in our courses or certificate programs. Information about our open enrollment process can be found on our Enrollment page. If you have any questions about our programs, please contact the UCSC Extension Outreach office by phone at 408-861-3860, or by email at extensionprogram@ucsc.edu. From the schedule below, click on a course title to see sections available for enrollment. You may view the full course schedule, or enroll in the course, by clicking the respective button. The course type offerings (classroom, online, blended) are guidelines and subject to change. A blended (hybrid) course has both classroom and online components.

Declaring Candidacy

If you intend to pursue a certificate, declaring candidacy establishes program requirements early in your studies, so any subsequent curriculum changes do not affect your progress. It does not limit what courses you can take; and it helps you structure your professional development program for maximum benefit to you. Go the declare candidacy page to establish your requirements for this program. Certificate program requirements must be completed within three years of declaring candidacy.

Course Schedule

1. Required Courses
classroom : Classroom
online : Online
hybrid : Blended
Offering Code Offering Units Fall Winter Spring Summer
0692 Management and Organization, Principles 2.0 Classroom Classroom
4548 Microeconomics, Introduction 4.0 Classroom Classroom
BUSM.X409 Business Law and Its Environment 3.0 Classroom Classroom
BUSM.X405 Finance I, Fundamentals 3.0 Classroom Classroom
MKTG.X400 Principles of Marketing 2.0 Classroom Classroom Classroom
2. Elective Courses: Business Essentials
classroom : Classroom
online : Online
hybrid : Blended
Offering Code Offering Units Fall Winter Spring Summer
BUSM.X414 Business and Professional Writing 2.0 Classroom Classroom
BUSM.X416 Effective Negotiations: Principles, Strategies, and Techniques 1.5 Classroom Classroom
BUSM.X400 Principles of Business Analysis 3.0 Classroom
HRMT.X406 Facilitation Skills 2.0 Classroom Classroom
BUSM.X402 International Business and the Global Economy
3. Elective Courses: Financial Analysis/Accounting
classroom : Classroom
online : Online
hybrid : Blended
Offering Code Offering Units Fall Winter Spring Summer
ACCT.X401 Introduction to Accounting II: Managerial Accounting 4.0 Classroom Classroom
ACCT.X400 Introduction to Accounting I: Financial Accounting 4.0 Online Classroom Classroom
BUSM.X403 Finance for the Business Professional 1.0 Classroom Online Classroom Classroom
ACCT.X409 Financial Statement Analysis 4.0 Classroom
BUSM.X406 Business Statistics I 2.5 Online Online
BUSM.X407 Business Statistics II 2.5 Online Online
BUSM.X401 Business Economics 2.0 Classroom Classroom
4. Elective Courses: Management Development
classroom : Classroom
online : Online
hybrid : Blended
Offering Code Offering Units Fall Winter Spring Summer
PPMT.X403 Creating the Successful Team 1.5 Classroom Classroom Online
BUSM.X404 Business Communications 2.0 Classroom Classroom
HRMT.X400 Human Resource Management, Introduction 1.5 Classroom Classroom Classroom Classroom
HRMT.X401 Organizational Development and Change, Introduction 2.0 Classroom Classroom Classroom Classroom
BUSM.X411 Applied Organizational Behavior and Coaching 3.0 Classroom Classroom
BUSM.X415 21st Century Leadership 1.5 Classroom Classroom
5. Elective Courses: Marketing Business Developmen
classroom : Classroom
online : Online
hybrid : Blended
Offering Code Offering Units Fall Winter Spring Summer
MKTG.X404 Marketing Operations 2.0: Tactical Discipline to Strategic Vision 2.0 Classroom Classroom
MKTG.X401 Power of Market Research 2.0 Online Classroom
MKTG.X406 Product Management: Moving the Product to Market 2.0 Classroom Classroom
6. Required Certificate Review
classroom : Classroom
online : Online
hybrid : Blended
Offering Code Offering Units Fall Winter Spring Summer
O-CE0405 Business Administration Certificate Completion Review Online Online Online Online